Code of Alabama

Ala. Code § 8-22-13 (2026)

Competitive Sales, Etc.

✓ official Alabama Legislature (ALISON) text, current July 2026

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(a) Any wholesaler may advertise, offer to sell, or sell motor fuel at a price made in good faith to meet the price of a competitor who is rendering the same type service and is selling the same article at cost to the said competing wholesaler as defined in this chapter. Any retailer may advertise, offer to sell, or sell motor fuel at a price made in good faith to meet the price of a competitor who is selling the same article at cost to the said competing retailer as defined in this chapter. The price of motor fuel advertised, offered for sale, or sold under the exceptions specified in Section 8-22-12 shall not be considered the price of a competitor and shall not be used as a basis for establishing prices below cost, nor shall the price established at a bankrupt sale be considered the price of a competitor within the purview of this section.

(b) In the absence of proof of the actual cost to the said competing wholesaler or the said competing retailer, as the case may be, such cost may be presumed to be the lowest cost to wholesalers or the lowest cost to retailers, as the case may be, within the same market area as determined by a cost survey made pursuant to subsection (b) of Section 8-22-15.

(Acts 1984, No. 84-260, p. 433, §13.)

Notes of Decisions

Cited in 2 cases, 1987–1992 · leading case: McGuire Oil Co. v. Mapco, Inc., 612 So. 2d 417 (Ala. 1992).

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McGuire Oil Co. v. Mapco, Inc., 612 So. 2d 417 (Ala. 1992). · cites it 2× “*423 "Considering the `intent' provision of § 8-22-3, we deem it consistent with these provisions to allow a general defense of lack of injurious intent even if the facts do not specifically fit one of the stated exceptions [§ 8-22-12 and § 8-22-13]for example, an honest…”

State Ex Rel. Galanos v. Mapco Petroleum, 519 So. 2d 1275 (Ala. 1987). “The legislature has provided several exceptions that may be categorized as defenses of "no injurious intent": "§ 8-22-13. Competitive sales, etc. "(a) .”

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