Colo. Rev. Stat. § 6-1-105 (2026)

(1) A person engages in a deceptive trade practice when, in the course of the person's business, vocation, or occupation, the person: (a) Either knowingly or recklessly passes off goods, services, or property as those of another; (b) Either knowingly or recklessly makes a false representation as to the source, sponsorship, approval, or certification of goods, services, or property; (c) Either knowingly or recklessly makes a false representation as to affiliation, connection, or association with or certification by another; (d) Uses deceptive representations or designations of geographic origin in connection with goods or services; (e) Either knowingly or recklessly makes a false representation as to the characteristics, ingredients, uses, benefits, alterations, or quantities of goods, food, services, or property or a false representation as to the sponsorship, approval, status, affiliation, or connection of a person therewith; (f) Represents that goods are original or new if he knows or should know that they are deteriorated, altered, reconditioned, reclaimed, used, or secondhand; (g) Represents that goods, food, services, or property are of a particular standard, quality, or grade, or that goods are of a particular style or model, if he knows or should know that they are of another; (h) Disparages the goods, services, property, or business of another by false or misleading representation of fact; (i) Advertises goods, services, or property with intent not to sell them as advertised; (j) Advertises goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity; (k) Advertises under the guise of obtaining sales personnel when in fact the purpose is to first sell a product or service to the sales personnel applicant; (l) Makes false or misleading statements of fact concerning the price of goods, services, or property or the reasons for, existence of, or amounts of price reductions; (m) Fails to deliver to the customer at the time of an installment sale of goods or services a written order, contract, or receipt setting forth the name and address of the seller, the name and address of the organization which he represents, and all of the terms and conditions of the sale, including a description of the goods or services, stated in readable, clear, and unambiguous language; (n) Employs "bait and switch" advertising, which is advertising accompanied by an effort to sell goods, services, or property other than those advertised or on terms other than those advertised and which is also accompanied by one or more of the following practices: (I) Refusal to show the goods or property advertised or to offer the services advertised; (II) Disparagement in any respect of the advertised goods, property, or services or the terms of sale; (III) Requiring tie-in sales or other undisclosed conditions to be met prior to selling the advertised goods, property, or services; (IV) Refusal to take orders for the goods, property, or services advertised for delivery within a reasonable time; (V) Showing or demonstrating defective goods, property, or services which are unusable or impractical for the purposes set forth in the advertisement; (VI) Accepting a deposit for the goods, property, or services and subsequently switching the purchase order to higher-priced goods, property, or services; or (VII) Failure to make deliveries of the goods, property, or services within a reasonable time or to make a refund therefor; (o) Either knowingly or recklessly fails to identify flood-damaged or water-damaged goods as to such damages; (p) Solicits door-to-door as a seller, unless the seller, within thirty seconds after beginning the conversation, identifies himself or herself, whom he or she represents, and the purpose of the call; (p.3) to (p.7) Repealed. (q) Contrives, prepares, sets up, operates, publicizes by means of advertisements, or promotes any pyramid promotional scheme; (r) Advertises or otherwise represents that goods or services are guaranteed without clearly and conspicuously disclosing the nature and extent of the guarantee, any material conditions or limitations in the guarantee which are imposed by the guarantor, the manner in which the guarantor will perform, and the identity of such guarantor. Any representation that goods or services are "guaranteed for life" or have a "lifetime guarantee" shall contain, in addition to the other requirements of this paragraph (r), a conspicuous disclosure of the meaning of "life" or "lifetime" as used in such representation (whether that of the purchaser, the goods or services, or otherwise). Guarantees shall not be used which under normal conditions could not be practically fulfilled or which are for such a period of time or are otherwise of such a nature as to have the capacity and tendency of misleading purchasers or prospective purchasers into believing that the goods or services so guaranteed have a greater degree of serviceability, durability, or performance capability in actual use than is true in fact. The provisions of this paragraph (r) apply not only to guarantees but also to warranties, to disclaimer of warranties, to purported guarantees and warranties, and to any promise or representation in the nature of a guarantee or warranty; however, such provisions do not apply to any reference to a guarantee in a slogan or advertisement so long as there is no guarantee or warranty of specific merchandise or other property. (s) and (t) Repealed. (u) Fails to disclose material information concerning goods, services, or property which information was known at the time of an advertisement or sale if such failure to disclose such information was intended to induce the consumer to enter into a transaction; (v) Disburses funds in connection with a real estate transaction in violation of section 38-35-125 (2), C.R.S.; (w) Repealed. (x) Violates sections 6-1-203 to 6-1-206 or part 7 of this article 1; (y) Fails, in connection with any solicitation, oral or written, to clearly and prominently disclose immediately adjacent to or after the description of any item or prize to be received by any person the actual retail value of each item or prize to be awarded. For the purposes of this paragraph (y), the actual retail value is the price at which substantial sales of the item were made in the person's trade area or in the trade area in which the item or prize is to be received within the last ninety days or, if no substantial sales were made, the actual cost of the item or prize to the person on whose behalf any contest or promotion is conducted; except that, whenever the actual cost of the item to the provider is less than fifteen dollars per item, a disclosure that "actual cost to the provider is less than fifteen dollars" may be made in lieu of disclosure of actual cost. The provisions of this paragraph (y) shall not apply to a promotion which is soliciting the sale of a newspaper, magazine, or periodical of general circulation, or to a promotion soliciting the sale of books, records, audio tapes, compact discs, or videos when the promoter allows the purchaser to review the merchandise without obligation for at least seven days and provides a full refund within thirty days after the receipt of the returned merchandise or when a membership club operation is in conformity with rules and regulations of the federal trade commission contained in 16 CFR 425. (z) Refuses or fails to obtain all governmental licenses or permits required to perform the services or to sell the goods, food, services, or property as agreed to or contracted for with a consumer; (aa) Fails, in connection with the issuing, making, providing, selling, or offering to sell of a motor vehicle service contract, to comply with the provisions of article 11 of title 42, C.R.S.; (bb) Repealed. (cc) Engages in any commercial telephone solicitation which constitutes an unlawful telemarketing practice as described in section 6-1-304; (dd) Repealed. (ee) Intentionally violates any provision of article 10 of title 5, C.R.S.; (ee.5) to (ff) Repealed. (gg) Fails to disclose or misrepresents to another person, a secured creditor, or an assignee by whom such person is retained to repossess personal property whether such person is bonded in accordance with section 4-9-629, C.R.S., or fails to file such bond with the attorney general; (hh) Violates any provision of article 16 of this title; (ii) Repealed. (jj) Represents to any person that such person has won or is eligible to win any award, prize, or thing of value as the result of a contest, promotion, sweepstakes, or drawing, or that such person will receive or is eligible to receive free goods, services, or property, unless, at the time of the representation, the person has the present ability to supply such award, prize, or thing of value; (kk) Violates any provision of article 6 of this title; (ll) Either knowingly or recklessly makes a false representation as to the results of a radon test or the need for radon mitigation; (mm) Violates section 35-27-113 (3)(e), (3)(f), or (3)(i), C.R.S.; (nn) Repealed. (oo) Fails to comply with the provisions of section 35-80-108 (1)(a), (1)(b), or (2)(f), C.R.S.; (pp) Violates article 9 of title 42, C.R.S.; (qq) Repealed. (rr) Violates the provisions of part 8 of this article; (ss) Violates any provision of part 33 of article 32 of title 24 that applies to the installation of manufactured homes or tiny homes; (tt) Violates any provision of part 9 of this article; (uu) Violates section 38-40-105, C.R.S.; (vv) Violates section 24-21-523 (1)(f) or (1)(i) or 24-21-525 (3), (4), or (5); (ww) Violates any provision of section 6-1-702; (xx) Violates any provision of part 11 of this article; (yy) Repealed. (zz) Violates any provision of section 6-1-717; (aaa) Violates any provision of section 12-10-710; (bbb) Violates any provision of section 12-10-713; (ccc) Violates the provisions of section 6-1-722; (ddd) Violates section 6-1-724; (eee) Violates section 6-1-701; (fff) Violates section 6-1-723; (ggg) Violates section 6-1-725; (hhh) Either knowingly or recklessly represents that hemp, hemp oil, or any derivative of a hemp plant constitutes retail marijuana or medical marijuana unless it fully satisfies the definition of such products pursuant to section 44-10-103 (34) or (57); (iii) Either knowingly or recklessly enters into, or attempts to enforce, an agreement regarding the recovery of an overbid on foreclosed property if the agreement concerns the recovery of funds in the possession of: (I) A public trustee prior to transfer of the funds to the state treasurer under section 38- 38-111; or (II) The state treasurer and does not meet the requirements for such an agreement as specified in section 38-13-1304; (jjj) Violates section 6-1-726; (kkk) Repealed. (lll) Violates article 20 of title 5; (mmm) Violates section 12-30-112; (nnn) Violates any provision of part 13 of this article 1 as specified in section 6-1-1311 (1)(c); (ooo) Violates part 14 of this article 1; (ppp) Violates section 7-90-314 (1); (qqq) Violates part 15 of this article 1; (rrr) Either knowingly or recklessly engages in any unfair, unconscionable, deceptive, deliberately misleading, false, or fraudulent act or practice; (sss) Violates this section as it applies to hemp, industrial hemp, industrial hemp products, intoxicating hemp, adult use cannabis products, the plant cannabis sp., or anything derived from or produced from the plant cannabis sp.; (ttt) Violates part 4 of article 10.1 of title 40; (uuu) Violates section 12-10-403.5; (vvv) Violates section 6-1-733; (www) Violates section 25-18.9-104; (xxx) Violates section 12-30-112, 12-30-113, 25-3-121, or 25-3-122; (yyy) Violates section 25-49-106; (zzz) Fails to comply with the requirements of section 12-280-142; (aaaa) Charges, bills, or collects a facility fee or fails to comply with other provisions relating to facility fees in violation of section 6-20-102 (2) or (3); (bbbb) Violates section 25.5-1-904; (cccc) Sells or offers for sale a product or electronic smoking device that is age- restricted to a person who does not meet the age restriction; (dddd) Fails to register a mobile home park in violation of section 38-12-1106; (eeee) Is a towing carrier and conducts a nonconsensual tow in violation of section 40- 10.1-405; (ffff) Fails to comply with the manufacturer requirements under the insulin affordability program pursuant to section 12-280-139 or the manufacturer requirements for the emergency supply of prescription insulin pursuant to section 12-280-140; (gggg) Violates section 6-1-731.5; or (hhhh) Violates part 17 of this article 1. (2) Evidence that a person has engaged in a deceptive trade practice shall be prima facie evidence of intent to injure competitors and to destroy or substantially lessen competition. (3) The deceptive trade practices listed in this section are in addition to and do not limit the types of unfair trade practices actionable at common law or under other statutes of this state. (4) As used in this section, unless the context otherwise requires: (a) "Electronic smoking device" has the meaning set forth in section 25-14-203 (4.5). (b) "Recklessly" means a reckless disregard for the truth or falsity of a statement or advertisement.

Source: L. 69: p. 372, § 2. C.R.S. 1963: § 55-5-2. L. 71: p. 580, § 1. L. 73: p. 619, § 2. L. 75: (1)(r) added, p. 259, § 1, effective July 1. L. 84: (1)(e) and (1)(g) amended and (1)(s) added, pp. 289, 290, §§ 2, 2, effective July 1. L. 85: (1)(t) added, p. 307, § 2, effective June 1. L. 87: (1)(a), (1)(b), (1)(e), (1)(g) to (1)(i), and (1)(l) amended and (1)(s)(V) and (1)(u) added, p. 357, §§ 3, 4, effective July 1. L. 88: (1)(n) amended and (1)(v) and (1)(w) added, pp. 341, 1260, §§ 2, 2, effective July 1. L. 89: (1)(s)(V) repealed and (1)(y), (1)(z), and (1)(aa) added, pp. 360, 357, §§ 4, 1, effective July 7; (1)(x) added, p. 363, § 2, effective January 1, 1990. L. 90: (1)(ee) added, p. 378, § 2, effective April 20; (1)(t)(VI) amended and (1)(bb) to (1)(dd) added, p. 380, § 2, effective July 1. L. 91: (1)(t)(VI) amended and (1)(t)(VII) added, p. 329, § 1, effective May 16; (1)(dd)(I) amended and (1)(dd)(I.5) added, p. 331, § 1, effective June 8. L. 92: IP(1) amended and (1)(ff) added, p. 1835, § 2, effective April 29; IP(1) amended and (1)(gg) added, p. 247, § 2, effective June 1. L. 93: (1)(t)(VI) and (1)(y) amended and (1)(hh) to (1)(ll) added, p. 1571, § 1, effective July 1; (1)(cc) amended, p. 943, § 2, effective July 1; (1)(mm) added, p. 1022, § 3, effective July 1. L. 94: (1)(nn) added, p. 759, § 1, effective April 20; (1)(ee.5) added, p. 94, § 1, effective July 1; (1)(oo) added, p. 1311, § 10, effective July 1; (1)(aa) and (1)(ii) amended, p. 2544, § 14, effective January 1, 1995. L. 96: (1)(p) amended and (1)(p.3) and (1)(ee.7) added, pp. 787, 1787, §§ 1, 1, effective July 1. L. 97: (1)(pp) added, p. 865, § 13, effective May 21; (1)(p.5) and (1)(p.7) added, p. 500, § 1, effective July 1; (1)(ee.8) added, p. 406, § 1, July 1. L. 98: (1)(qq) added, p. 746, § 2, effective August 5. L. 99: (1)(p.3), (1)(p.5), (1)(p.7), (1)(s), (1)(t), (1)(w), (1)(bb), (1)(dd), (1)(ee.5), (1)(ee.7), (1)(ee.8), (1)(ff), (1)(ii), and (1)(qq) repealed and (1)(x) amended, pp. 655, 652, §§ 14, 3, effective May 18; (1)(qq) amended, p. 897, § 2, effective October 1. L. 2000: (1)(rr) added, p. 867, § 2, effective August 2; (1)(nn)(II) added by revision, pp. 2, 3, §§ 1, 6; (1)(ss) added, p. 1162, § 3, effective July 1, 2001. L. 2001: (1)(gg) amended, p. 1445, § 37, effective July 1; (1)(tt) added, p. 1461, § 2, effective August 8. L. 2002: (1)(uu) added, p. 1602, § 3, effective June 7. L. 2003: (1)(ss) amended, p. 550, § 3, effective March 5. L. 2004: (1)(vv) added, p. 181, § 2, effective July 1; (1)(ww) added, p. 407, § 2, effective August 4. L. 2006: (1)(xx) added, p. 1344, § 2, effective May 30. L. 2007: (1)(zz) added, p. 1728, § 5, effective June 1; (1)(aaa) and (1)(bbb) added, p. 1723, § 10, effective June 1; (1)(yy) added, p. 809, § 1, effective July 1. L. 2010: (1)(ccc) added, (SB 10-155), ch. 180, p. 648, § 2, effective August 11. L. 2013: (1)(eee) added, (SB 13-228), ch. 271, p. 1425, § 2, effective May 24; (IP)(1) amended and (1)(ddd) added, (SB 13-215), ch. 399, p. 2335, § 2, effective June 5. L. 2014: (1)(fff) and (1)(ggg) added, (HB 14-1037), ch. 358, p. 1681, § 2, effective August 6. L. 2015: (1)(hhh) added, (SB 15-014), ch. 199, p. 688, § 7, effective May 18; (1)(yy) repealed, (SB 15-264), ch. 259, p. 941, § 7, effective August 5. L. 2016: (1)(jjj) added, (HB 16-1335), ch. 246, p. 1015, § 2, effective July 1; (1)(bbb) amended, (HB 16-1306), ch. 117, p. 331, § 1, effective August 10; (1)(iii) added, (HB 16-1090), ch. 97, p. 276, § 2, effective August 10. L. 2017: (1)(vv) amended, (SB 17-132), ch. 207, p. 808, § 4, effective July 1, 2018. L. 2018: (1)(x) amended, (SB 18-100), ch. 36, p. 392, § 1, effective August 8; (1)(hhh) amended, (HB 18-1023), ch. 55, p. 584, § 4, effective October 1. L. 2019: (1)(a), (1)(b), (1)(c), (1)(e), (1)(o), (1)(ll), (1)(hhh), and (1)(iii) amended and (1)(kkk) and (4) added, (HB 19-1289), ch. 268, p. 2515, § 2, effective May 23; (1)(lll) added, (SB 19-002), ch. 157, p. 1872, § 3, effective August 2; (1)(aaa) and (1)(bbb) amended, (HB 19-1172), ch. 136, p. 1643, § 8, effective October 1; (1)(hhh) amended, (SB 19-224), ch. 315, p. 2935, § 8, effective January 1, 2020; (1)(mmm) added, (HB 19-1174), ch. 171, p. 1982, § 1, effective January 1, 2020; (1)(iii)(II) amended, (SB 19-088), ch. 110, p. 462, § 2, effective July 1, 2020. L. 2021: (1)(nnn) added, (SB 21-190), ch. 483, p. 3465, § 3, effective July 1, 2023. L. 2022: (1)(sss) added, (SB 22-205), ch. 278, p. 2002, § 3, effective May 31; (1)(ss) amended, (HB 22-1242), ch. 172, p. 1135, § 25, effective August 10; (1)(mmm) amended, (HB 22-1284), ch. 446, p. 3151, § 6, effective August 10; (1)(ttt) added, (HB 22-1314), ch. 416, p. 2948, § 12, effective August 10; (1)(kkk) repealed and (1)(rrr) added, (HB 22-1287), ch. 255, p. 1885, § 27, effective October 1; (1)(ooo) added, (HB 22-1099), ch. 21, p. 143, § 2, effective January 1, 2023; (1)(qqq) added, (HB 22-1031), ch. 327, p. 2307, § 1, effective January 1, 2023; (1)(ppp) added, (SB 22-034), ch. 326, p. 2306, § 2, effective February 1, 2023. L. 2023: (1)(xxx) and (1)(yyy) added, (SB 23- 093), ch. 152, p. 646, § 6, effective May 4; (1)(aaaa) added, (HB 23-1215), ch. 277, p. 1636, § 3, effective May 30; (1)(cccc) added, (SB 23-176), ch. 275, p. 1627, § 4, effective May 30; (1)(dddd) added, (HB 23-1257), ch. 376, p. 2256, § 2, effective June 5; (1)(uuu) added, (SB 23- 077), ch. 50, p. 180, § 2, effective August 7; (1)(vvv) added, (SB 23-037), ch. 61, p. 218, § 1, effective August 7; (1)(www) added, (SB 23-150), ch. 63, p. 227, § 2, effective August 7; (1)(zzz) added, (HB 23-1002), ch.447, p. 2635, § 4, effective August 7; (1)(bbbb) added, (SB 23- 252), ch. 305, p. 1864, § 1, effective August 7. L. 2024: (1)(hhhh) added, (SB 24-205), ch. 198, p. 1216, § 2, effective May 17; (1)(cccc) and (4) amended, (HB 24-1356), ch. 346, p. 2349, § 2, effective June 3; (1)(ffff) added, (HB 24-1438), ch. 351, p. 2394, § 1, effective June 3; (1)(cccc) amended and (1)(gggg) added, (SB 24-011), ch. 402, p. 2767, § 3, effective August 7; (1)(eeee) added, (HB 24-1051), ch. 292, p. 1990, § 7, effective August 7.

Editor's note: (1) Subsection (1)(dd)(I)(F) provided for the repeal of subsection (1)(dd)(I)(F), effective July 1, 1994. (See L. 91, p. 331.) Subsection (1)(nn)(II) provided for the repeal of subsection (1)(nn), effective July 1, 2001. (See L. 2000, p. 3.) (2) (a) Subsections (1)(p.3), (1)(p.5), (1)(p.7), (1)(s), (1)(t), (1)(w), (1)(bb), (1)(dd), (1)(ee.5), (1)(ee.7), (1)(ee.8), (1)(ff), (1)(ii), and (1)(qq) were repealed and relocated in 1999 to part 7 of this article. (b) Subsection (1)(qq) as amended by House Bill 99-1270 was harmonized with Senate Bill 99-143 and relocated to § 6-1-709, effective October 1, 1999. (3) Subsection (1)(ww) was originally lettered as (1)(vv) in House Bill 04-1125, but has been relettered on revision for ease of location. (4) Section 8(1) of Senate Bill 17-132 was amended by section 121 of Senate Bill 17- 294 to change the effective date of Senate Bill 17-132 from August 9, 2017, to July 1, 2018. (5) Amendments to subsection (1)(hhh) by HB 19-1289 and SB 19-224 were harmonized. Amendments to subsection (1)(iii)(II) by HB 19-1289 and SB 19-088 were harmonized. (6) Subsection (1)(kkk) was lettered as subsection (1)(nnn) in HB 19-1289 but was relettered on revision for ease of location. (7) Amendments to subsection (1)(cccc) by SB 24-011 and HB 24-1356 were harmonized. (8) (a) Section 8(2) of chapter 402 (SB 24-011), Session Laws of Colorado 2024, provides that the act changing this section applies to offenses committed and claims filed on or after August 7, 2024. (b) Section 12(2) of chapter 292 (HB 24-1051), Session Laws of Colorado 2024, provides that the act changing this section applies to acts committed on or after August 7, 2024.

Cross references: For the legislative declaration in HB 16-1090, see section 1 of chapter 97, Session Laws of Colorado 2016. For the legislative declaration in SB 19-002, see section 1 of chapter 157, Session Laws of Colorado 2019. For the legislative declaration in HB 23-1002, see section 1 of chapter 447, Session Laws of Colorado 2023. For the legislative declaration in SB 24-011, see section 1 of chapter 402, Session Laws of Colorado 2024.