Ky. Rev. Stat. » Chapter 517
Kentucky Revised Statutes

Ky. Rev. Stat. § 517.040 (2026)

Bait advertising

✓ laws through the 2026 session (checked Sept. 2026)
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(1) A person is guilty of bait advertising when in any manner, including advertising or other means of communication, he offers to the public or a substantial number of persons property or services as part of a scheme or plan with the intent not to sell or provide the advertised property or services:

(a) At the price at which he offered them; or

(b) In a quantity sufficient to meet the reasonably expected public demand, unless the quantity is specifically stated in the advertisement; or

(c) At all.

(2) Bait advertising is a Class A misdemeanor. Effective: January 1, 1975 History: Created 1974 Ky. Acts ch. 406, sec. 148, effective January 1, 1975.

Notes of Decisions
Cited in 2 cases, 2013–2019 · leading case: Arnold v. Liberty Mut. Ins. Co., 392 F. Supp. 3d 747 (E.D. Ky. 2019).
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Arnold v. Liberty Mut. Ins. Co., 392 F. Supp. 3d 747 (E.D. Ky. 2019). · cites it 4× “Ky. Rev. Stat. § 517.040. Accepting the allegations of Plaintiffs' pleadings as true, Defendants are "nevertheless clearly entitled to judgment.”
Allen v. Commonwealth, 395 S.W.3d 451 (Ky. 2013). “030, and bait-and-switch advertising, KRS 517.040. . Both Curtis Weaver and the car salesman, Ralph Dawkins, testified that Allen went to the dealership and signed the loan documents.”
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