Kentucky Revised Statutes
Ky. Rev. Stat. § 517.040 (2026)
Bait advertising
✓ current as of May 2026
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(1) A person is guilty of bait advertising when in any manner, including advertising or other means of communication, he offers to the public or a substantial number of persons property or services as part of a scheme or plan with the intent not to sell or provide the advertised property or services: (a) At the price at which he offered them; or (b) In a quantity sufficient to meet the reasonably expected public demand, unless the quantity is specifically stated in the advertisement; or (c) At all. (2) Bait advertising is a Class A misdemeanor. Effective: January 1, 1975 History: Created 1974 Ky. Acts ch. 406, sec. 148, effective January 1, 1975.
Notes of Decisions
Cited in 2
cases, 2013–2019 · leading case: Arnold v. Liberty Mut. Ins. Co., 392 F. Supp. 3d 747 (E.D. Ky. 2019).
Arnold v. Liberty Mut. Ins. Co., 392 F. Supp. 3d 747 (E.D. Ky. 2019). “Ky. Rev. Stat. § 517.040. Accepting the allegations of Plaintiffs' pleadings as true, Defendants are "nevertheless clearly entitled to judgment.”
Allen v. Commonwealth, 395 S.W.3d 451 (Ky. 2013). “030, and bait-and-switch advertising, KRS 517.040. . Both Curtis Weaver and the car salesman, Ralph Dawkins, testified that Allen went to the dealership and signed the loan documents.”
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