Wash. Rev. Code » Title 19 · Chapter 19.170
Revised Code of Washington

Wash. Rev. Code § 19.170.010 (2026)

✓ current as of May 2026
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(1) The legislature finds that deceptive promotional advertising of prizes is a matter vitally affecting the public interest for the purpose of applying the consumer protection act, chapter 19.86 RCW.
(2) Deceptive promotional advertising of prizes is not reasonable in relation to the development and preservation of business. A violation of this chapter is an unfair or deceptive act in trade or commerce for the purpose of applying the consumer protection act, chapter 19.86 RCW, and constitutes an act of deceptive promotional advertising.
(3) This chapter applies to a promotion offer:
(a) Made to a person in Washington;
(b) Used to induce or invite a person to come to the state of Washington to claim a prize, attend a sales presentation, meet a promoter, sponsor, salesperson, or their agent, or conduct any business in this state; or
(c) Used to induce or invite a person to contact by any means a promoter, sponsor, salesperson, or their agent in this state.
[ 1991 c 227 s 1.]
Notes of Decisions
Cited in 3 cases (1 in the last 5 years), 2009–2023 · leading case: Gordon v. Virtumundo, Inc., 575 F.3d 1040 (9th Cir. 2009).
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Gordon v. Virtumundo, Inc., 575 F.3d 1040 (9th Cir. 2009). · cites it 2× “, and the Washington "Prize Statute," Wash. Rev.Code § 19.170.010 et seq. As relevant to this appeal, Gordon contends that Virtumundo sent, according to his most recent estimate, approximately 13,800 materially misleading or otherwise unlawful commercial e-mail messages to…”
Chen v. Sur La Table Inc (W.D. Wash. 2023). “180(1) (false or misleading representations related to motor vehicle 18 sales); RCW 19.170.010 (deceptive promotional advertising of prizes); RCW 19.”
Gordon v. Virtumundo Inc (9th Cir. 2009). “, and the Washington “Prize Statute,” Wash. Rev. Code § 19.170.010 et seq. As relevant to this appeal, Gordon con- tends that Virtumundo sent, according to his most recent esti- mate, approximately 13,800 materially misleading or otherwise unlawful commercial e-mail messages to…”
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