Ala. Code
Code of Alabama

Ala. Code § 6-5-771 (2026)

Definitions.

✓ official Alabama Legislature (ALISON) text, current July 2026
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For the purposes of this article, the following terms shall have the following meanings unless the context clearly indicates otherwise:

(1) INDICIA OF IDENTITY. Include those attributes of a person that serve to identify that person to an ordinary, reasonable viewer or listener, including, but not limited to, name, signature, photograph, image, likeness, voice, or a substantially similar imitation of one or more of those attributes.

(2) PERSON. A natural person or a deceased natural person who at any time resided in this state or died while in this state or whose estate is, or was, probated in any county in this state.

(3) RIGHT OF PUBLICITY. There is a right of publicity in any indicia of identity, both singular and plural, of every person, whether or not famous, which right endures for the life of the person and for 55 years after his or her death, whether or not the person commercially exploits the right during his or her lifetime. The right is freely transferable and descendible, in whole or in part, and shall be considered property of the estate of the decedent unless otherwise transferred.

(Act 2015-188, §2.)

Notes of Decisions
Cited in 3 cases (3 in the last 5 years), 2021–2025 · leading case: Garmon v. Google LLC (N.D. Ala. 2025).
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Garmon v. Google LLC (N.D. Ala. 2025). · cites it 4× “Count 1: Alabama’s Right of Publicity Statute Garmon alleges for the first time that Google violated Alabama’s Right of Publicity Statute, Ala. Code § 6-5-771 , et. seq. (Id., ¶¶ 11-45).”
Johnson v. Jackson (N.D. Ala. 2021). · cites it 2× “” Ala. Code § 6-5-771 (1). However, mere similar characteristics are not enough to infringe on a person’s right of publicity “unless the plaintiff is identified by the defendant’s use.”
Wallen v. Consum. Reports, Inc. (S.D.N.Y. 2022). “2 Ala. Code § 6-5-771 (right of publicity “is freely transferable and descendible .”
— Ala. Code § 6-5-771(3) — 1 case
Garmon v. Google LLC (N.D. Ala. 2025). “Count 1: Alabama’s Right of Publicity Statute Garmon alleges for the first time that Google violated Alabama’s Right of Publicity Statute, Ala. Code § 6-5-771 , et. seq. (Id., ¶¶ 11-45).”
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