Code of Alabama
Ala. Code § 6-5-772 (2026)
Liability for Use of Indicia of Identity Without Consent.
✓ official Alabama Legislature (ALISON) text, current July 2026
(a) Except as otherwise provided in this article, any person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services entered into commerce in this state, or for purposes of advertising or selling, or soliciting purchases of, products, goods, merchandise, or services, or for purposes of fund-raising or solicitation of donations, or for false endorsement, without consent shall be liable under this article to that person, or to a holder of that person’s rights.
(b) Liability may be found under this section without regard as to whether the use is for profit or not for profit.
(Act 2015-188, §3.)
Notes of Decisions
Cited in 8
cases (8 in the last 5 years), 2021–2025 · leading case: Baugh v. Austal USA, LLC (S.D. Ala. 2023).
Baugh v. Austal USA, LLC (S.D. Ala. 2023). “Ala. Code § 6-5-772 (a) (highlight added).”
Johnson v. Jackson (N.D. Ala. 2021). “# 1-1 at 6 (citing Ala. Code §§ 6-5-772 , 774)). The Right of Publicity Act imposes liability upon any “person or entity who uses or causes the use of the indicia of identity of a person, on or in products, goods, merchandise, or services … without [that person’s] consent.”
Willis Lamar Ridgeway v. Spokeo, Inc. (C.D. Cal. 2023). “2 At the hearing on this matter, the parties made clear that the teaser report is generated upon a search for a 28 1 (1) for violation of Alabama Code 1975 § 6-5-772, otherwise known as Alabama’s Right of 2 Publicity Act (“AROPA”); and (2) unjust enrichment.”
Garmon v. Google LLC (N.D. Ala. 2025). “” Ala. Code § 6-5-772 . While Garmon alleges facts that would prove he did not consent to Google using his name or image, Garmon doesn’t allege facts that would prove Google did so for one of the four commercial reasons enumerated in the statute.”
Rivers v. Noom Inc (N.D. Ala. 2023). “Ala. Code § 6-5-772 (a) (highlight added).”
Abbott v. Austal USA, LLC (S.D. Ala. 2023). “Act 2015-188, (Section 6-5-772(a) (Liability for use or indicia of identity without consent)).”
Wallen v. Consum. Reports, Inc. (S.D.N.Y. 2022). “Ala. Code § 6-5-772 . The California statute states: Any person who knowingly uses another's name, .”
Bohnak v. Trusted Media Brands, Inc. (S.D.N.Y. 2023). “The AC sets forth eight causes of action, respectively under the Right of Publicity statutes of the eight states: the Alabama Right of Publicity Act, Ala. Code § 6-5-772 (a) (“Alabama Plaintiff Juan Sepulveda is a citizen of Puerto Rico who resides in Toa Baja, Puerto Rico.”
— Ala. Code § 6-5-772(a) — 2 cases
Baugh v. Austal USA, LLC (S.D. Ala. 2023). “Ala. Code § 6-5-772 (a) (highlight added).”
Abbott v. Austal USA, LLC (S.D. Ala. 2023). “Act 2015-188, (Section 6-5-772(a) (Liability for use or indicia of identity without consent)).”
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