Alaska Statutes

Alaska Stat. § 45.50.471 (2026)

Unlawful acts and practices

✓ current as of July 2026
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Sec. 45.50.471. Unlawful acts and practices.
 (a) Unfair methods of competition and unfair or deceptive acts or practices in the conduct of trade or commerce are declared to be unlawful.

 (b) The terms “unfair methods of competition” and “unfair or deceptive acts or practices” include the following acts:
     (1) fraudulently conveying or transferring goods or services by representing them to be those of another;

     (2) falsely representing or designating the geographic origin of goods or services;

     (3) causing a likelihood of confusion or misunderstanding as to the source, sponsorship, or approval, or another person's affiliation, connection, or association with or certification of goods or services;

     (4) representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that the person does not have;

     (5) representing that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used, secondhand, or seconds;

     (6) representing that goods or services are of a particular standard, quality, or grade, or that goods are of a particular style or model, if they are of another;

     (7) disparaging the goods, services, or business of another by false or misleading representation of fact;

     (8) advertising goods or services with intent not to sell them as advertised;

     (9) advertising goods or services with intent not to supply reasonable expectable public demand, unless the advertisement prominently discloses a limitation of quantity;

     (10) making false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions;

     (11) engaging in any other conduct creating a likelihood of confusion or of misunderstanding and that misleads, deceives, or damages a buyer or a competitor in connection with the sale or advertisement of goods or services;

     (12) using or employing deception, fraud, false pretense, false promise, misrepresentation, or knowingly concealing, suppressing, or omitting a material fact with intent that others rely upon the concealment, suppression, or omission in connection with the sale or advertisement of goods or services whether or not a person has in fact been misled, deceived, or damaged;

     (13) failing to deliver to the customer at the time of an installment sale of goods or services, a written order, contract, or receipt setting out the name and address of the seller and the name and address of the organization that the seller represents, and all of the terms and conditions of the sale, including a description of the goods or services, which must be stated in readable, clear, and unambiguous language;

     (14) representing that an agreement confers or involves rights, remedies, or obligations that it does not confer or involve, or that are prohibited by law;

     (15) knowingly making false or misleading statements concerning the need for parts, replacement, or repair service;

     (16) misrepresenting the authority of a salesman, representative, or agent to negotiate the final terms of a consumer transaction;

     (17) basing a charge for repair in whole or in part on a guaranty or warranty rather than on the actual value of the actual repairs made or work to be performed on the item without stating separately the charges for the work and the charge for the guaranty or warranty, if any;

     (18) disconnecting, turning back, or resetting the odometer of a vehicle to reduce the number of miles indicated;

     (19) using a chain referral sales plan by inducing or attempting to induce a consumer to enter into a contract by offering a rebate, discount, commission, or other consideration, contingent upon the happening of a future event, on the condition that the consumer either sells, or gives information or assistance for the purpose of leading to a sale by the seller of the same or related goods;

     (20) selling or offering to sell a right of participation in a chain distributor scheme;

     (21) selling, falsely representing, or advertising meat, fish, or poultry that has been frozen as fresh food;

     (22) failing to comply with AS 45.02.350;

     (23) failing to comply with AS 45.45.130 — 45.45.240;

     (24) counseling, consulting, or arranging for future services relating to the disposition of a body upon death whereby certain personal property, not including cemetery lots and markers, will be furnished or the professional services of a funeral director or embalmer will be furnished, unless the person receiving money or property deposits the money or property, and money or property is received, within five days of its receipt, in a trust in a financial institution whose deposits are insured by an instrumentality of the federal government designating the institution as the trustee as a separate trust in the name only of the person on whose behalf the arrangements are made with a provision that the money or property may only be applied to the purchase of designated merchandise or services and should the money or property deposited and any accrued interest not be used for the purposes intended on the death of the person on whose behalf the arrangements are made, all money or property in the trust shall become part of that person's estate; upon demand by the person on whose behalf the arrangements are made, all money or property in the trust, including accrued interest, shall be paid to that person; this paragraph does not prohibit the charging of a separate fee for consultation, counseling, or arrangement services if the fee is disclosed to the person making the arrangement; any arrangement under this paragraph that would constitute a contract of insurance under AS 21 is subject to the provisions of AS 21;

     (25) failing to comply with the terms of AS 45.50.800 — 45.50.850 (Alaska Gasoline Products Leasing Act);

     (26) failing to comply with AS 45.30 relating to mobile home warranties and mobile home parks;

     (27) failing to comply with AS 14.48.060(b)(13);

     (28) dealing in hearing aids and failing to comply with AS 08.55;

     (29) violating AS 45.45.910(a), (b), or (c);

     (30) failing to comply with AS 45.50.473;

     (31) violating the provisions of AS 45.45.400;

     (32) knowingly selling a reproduction of a piece of art or handicraft that was made by a resident of the state unless the reproduction is clearly labeled as a reproduction; in this paragraph, “reproduction” means a copy of an original if the copy is
          (A) substantially the same as the original; and

          (B) not made by the person who made the original;

     (33) violating AS 08.66 (motor vehicle dealers);

     (34) violating AS 08.66.260 — 08.66.350 (motor vehicle buyers” agents);

     (35) violating AS 45.63 (solicitations by telephonic means);

     (36) violating AS 45.68 (charitable solicitations);

     (37) violating AS 45.50.474 (on board promotions);

     (38) referring a person to a dentist or a dental practice that has paid or will pay a fee for the referral unless the person making the referral discloses at the time the referral is made that the dentist or dental practice has paid or will pay a fee based on the referral;

     (39) advertising that a person can receive a referral to a dentist or a dental practice without disclosing in the advertising that the dentist or dental practice to which the person is referred has paid or will pay a fee based on the referral if, in fact, the dentist or dental practice to which the person is referred has paid or will pay a fee based on the referral;

     (40) violating AS 45.50.477(a) — (c);

     (41) failing to comply with AS 45.50.475;

     (42) violating AS 45.35 (lease-purchase agreements);

     (43) violating AS 45.25.400 — 45.25.590 (motor vehicle dealer practices);

     (44) violating AS 45.66 (sale of business opportunities);

     (45) violating AS 08.18.023(b) or 08.18.152;

     (46) violating AS 45.50.479 (limitations on electronic mail);

     (47) violating AS 17.06.010 (sale of, or offering to sell, organic food);

     (48) violating a labeling or advertising provision of AS 17.20 (Alaska Food, Drug, and Cosmetic Act);

     (49) violating AS 45.45.920 (free trial period);

     (50) violating AS 45.45.930 (opt-out marketing plans);

     (51) violating AS 45.45.792 (deceptive acts or practices relating to spyware);

     (52) violating AS 06.60.340 (mortgage lending regulation);

     (53) offering a check, through the mail or by other means, to promote goods or services, if the cashing or deposit of the check obligates the endorser or payee identified on the check to pay for goods or services; in this paragraph, “services” does not include the extension of credit or the lending of money;

     (54) violating AS 45.65.055 (authentic Alaska Native art identification seals);

     (55) an information collector, other than a governmental agency, violating AS 45.48.010 — 45.48.090 (breach of security involving personal information); in this paragraph,
          (A) “governmental agency” has the meaning given in AS 45.48.090;

          (B) “information collector” has the meaning given in AS 45.48.090;

     (56) violating AS 45.27 (marine products and motorized recreational products);

     (57) violating AS 45.45.450 — 45.45.459 (rental car fees).

 (c) The unlawful acts and practices listed in (b) of this section are in addition to and do not limit the types of unlawful acts and practices actionable at common law or under other state statutes.

 (d) [Repealed, § 21 ch 166 SLA 1978.]




Notes of Decisions
Cited in 105 cases (33 in the last 5 years), 1980–2026 · leading case: State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982).
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). · cites it 33× “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
State v. O'Neill Investigations, Inc., 609 P.2d 520 (Alaska 1980). · cites it 14× “It is not the Court's prerogative to intervene in the legislative area or the executive branch by guessing as to what acts or practices the legislature had in mind in adopting AS 45.50.471 et seq. " [36] *531 O'Neill urges affirmance of this ruling, whereas the state argues that…”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). · cites it 13× “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
Matanuska Maid, Inc. v. State, 620 P.2d 182 (Alaska 1980). · cites it 11× “In this appeal, appellants challenge the constitutionality of the investigative demand procedures authorized by the Alaska Unfair Trade Practices and Consumer Protection Act (AS 45.50.471 et seq.) and the Alaska Restraint of Trade Act (AS 45.”
Adkins v. Collens, 444 P.3d 187 (Alaska 2019). · cites it 6× “This subsection provides that the UTPA does not apply to: an act or transaction regulated by a statute or regulation administered by the state, including a state regulatory board or commission, unless the statute or regulation does not prohibit the practices declared unlawful in…”
Borgen v. A & M Motors, Inc., 273 P.3d 575 (Alaska 2012). · cites it 11× “AS 45.50.471 sets forth the list of unlawful acts and practices under the Unfair Trade Practices Act.”
Alaska Tr., LLC v. Ambridge, 372 P.3d 207 (Alaska 2016). · cites it 5× “535(a), which provides that “any person who was the victim of [an] unlawful act, whether or not the person suffered actual damages, may bring an action to obtain an injunction prohibiting a seller or lessor from continuing to engage in an act or practice declared unlawful under…”
Smallwood v. Cent. Peninsula Gen. Hosp., 151 P.3d 319 (Alaska 2006). · cites it 7× “unless the law regulating the act or transaction does not prohibit the practices declared unlawful in AS 45.50.471.” We apply a two-part test to determine whether an act or practice is exempt under AS 45.”
Odom v. Fairbanks Mem'l Hosp., 999 P.2d 123 (Alaska 2000). · cites it 8× “[11] (a) A person who suffers an ascertainable loss of money or property as a result of another person's act or practice declared unlawful by AS 45.50.471 may bring a civil action to recover actual damages or $200, whichever is greater.”
Alderman v. Iditarod Props., Inc., 32 P.3d 373 (Alaska 2001). · cites it 5× “AS 45.50.471(a)(3). 27 . 2 McCarthy, supra note 15, § 15:1.”
Anchorage Nissan, Inc. v. State, 941 P.2d 1229 (Alaska 1997). · cites it 12× “FACTS AND PROCEEDINGS In August 1993 the State of Alaska filed suit against ANI and several of its employees, alleging violations of the Alaska Unfair Trade Practices and Consumer Protection Act, AS 45.50.471 (the Act). 1 The complaint *1232 described the sale by ANI of a 1991…”
Alaska Interstate Constr., LLC v. Pac. Diversified Investments, Inc., 279 P.3d 1156 (Alaska 2012). · cites it 5× “an act or transaction regulated under laws administered by the state, by a regulatory board or commission except as provided by AS 45.50.471(b)(27) and (30), or officer acting under statutory authority of the state or of the United States, unless the law regulating the act or…”
— Alaska Stat. § 45.50.471(11) — 1 case
Smallwood v. Cent. Peninsula Gen. Hosp., 151 P.3d 319 (Alaska 2006). “unless the law regulating the act or transaction does not prohibit the practices declared unlawful in AS 45.50.471.” We apply a two-part test to determine whether an act or practice is exempt under AS 45.”
— Alaska Stat. § 45.50.471(a) — 29 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
State v. O'Neill Investigations, Inc., 609 P.2d 520 (Alaska 1980). “It is not the Court's prerogative to intervene in the legislative area or the executive branch by guessing as to what acts or practices the legislature had in mind in adopting AS 45.50.471 et seq. " [36] *531 O'Neill urges affirmance of this ruling, whereas the state argues that…”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
Odom v. Fairbanks Mem'l Hosp., 999 P.2d 123 (Alaska 2000). “[11] (a) A person who suffers an ascertainable loss of money or property as a result of another person's act or practice declared unlawful by AS 45.50.471 may bring a civil action to recover actual damages or $200, whichever is greater.”
Merdes & Merdes, P.C. v. Leisnoi, Inc., 410 P.3d 398 (Alaska 2017).
— Alaska Stat. § 45.50.471(a)(3) — 1 case
Alderman v. Iditarod Props., Inc., 32 P.3d 373 (Alaska 2001). “AS 45.50.471(a)(3). 27 . 2 McCarthy, supra note 15, § 15:1.”
— Alaska Stat. § 45.50.471(a2) — 1 case
Alderman v. Iditarod Props., Inc., 32 P.3d 373 (Alaska 2001). “AS 45.50.471(a)(3). 27 . 2 McCarthy, supra note 15, § 15:1.”
— Alaska Stat. § 45.50.471(b) — 16 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014).
Odom v. Fairbanks Mem'l Hosp., 999 P.2d 123 (Alaska 2000). “[11] (a) A person who suffers an ascertainable loss of money or property as a result of another person's act or practice declared unlawful by AS 45.50.471 may bring a civil action to recover actual damages or $200, whichever is greater.”
Borgen v. A & M Motors, Inc., 273 P.3d 575 (Alaska 2012). “AS 45.50.471 sets forth the list of unlawful acts and practices under the Unfair Trade Practices Act.”
Alderman v. Iditarod Props., Inc., 32 P.3d 373 (Alaska 2001). “AS 45.50.471(a)(3). 27 . 2 McCarthy, supra note 15, § 15:1.”
— Alaska Stat. § 45.50.471(b)(1) — 4 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
Roberson v. Southwood Manor Assocs., LLC, 249 P.3d 1059 (Alaska 2011).
— Alaska Stat. § 45.50.471(b)(10) — 3 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
Smallwood v. Cent. Peninsula Gen. Hosp., 151 P.3d 319 (Alaska 2006). “unless the law regulating the act or transaction does not prohibit the practices declared unlawful in AS 45.50.471.” We apply a two-part test to determine whether an act or practice is exempt under AS 45.”
— Alaska Stat. § 45.50.471(b)(11) — 7 cases
Neese v. Lithia Chrysler Jeep of Anchorage, Inc., 210 P.3d 1213 (Alaska 2009).
Garrison v. Dixon, 19 P.3d 1229 (Alaska 2001).
Weimer v. Cont'l Car & Truck, LLC, 237 P.3d 610 (Alaska 2010).
Neese v. Lithia Chrysler Jeep of Anchorage, 210 P.3d 1213 (Alaska 2009).
— Alaska Stat. § 45.50.471(b)(12) — 12 cases
Adkins v. Collens, 444 P.3d 187 (Alaska 2019). “This subsection provides that the UTPA does not apply to: an act or transaction regulated by a statute or regulation administered by the state, including a state regulatory board or commission, unless the statute or regulation does not prohibit the practices declared unlawful in…”
Borgen v. A & M Motors, Inc., 273 P.3d 575 (Alaska 2012). “AS 45.50.471 sets forth the list of unlawful acts and practices under the Unfair Trade Practices Act.”
Casciola v. F.S. Air Serv., Inc., 120 P.3d 1059 (Alaska 2005).
Lee v. State, 141 P.3d 342 (Alaska 2006).
Deloycheet, Inc. v. Beach (In re Beach), 570 B.R. 300 (Bankr. D. Alaska 2017).
— Alaska Stat. § 45.50.471(b)(14) — 3 cases
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
Adkins v. Collens, 444 P.3d 187 (Alaska 2019). “This subsection provides that the UTPA does not apply to: an act or transaction regulated by a statute or regulation administered by the state, including a state regulatory board or commission, unless the statute or regulation does not prohibit the practices declared unlawful in…”
Kenai Chrysler Ctr., Inc. v. Denison, 167 P.3d 1240 (Alaska 2007).
— Alaska Stat. § 45.50.471(b)(17) — 2 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
— Alaska Stat. § 45.50.471(b)(18) — 2 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “as a result of another person's act or practice declared unlawful by AS 45.50.471." (Emphasis added). That the section authorizing the Attorney General to sue to enjoin violations of AS 45.”
W. Star Trucks, Inc. v. Big Iron Equip. Serv., Inc., 101 P.3d 1047 (Alaska 2004). “AS 45.50.471 Is Not Limited to Cases Involving Consumer Goods or Services Western Star appeals only the trial court's finding that its conduct was a violation of the act.”
— Alaska Stat. § 45.50.471(b)(27) — 1 case
Alaska Interstate Constr., LLC v. Pac. Diversified Investments, Inc., 279 P.3d 1156 (Alaska 2012). “an act or transaction regulated under laws administered by the state, by a regulatory board or commission except as provided by AS 45.50.471(b)(27) and (30), or officer acting under statutory authority of the state or of the United States, unless the law regulating the act or…”
— Alaska Stat. § 45.50.471(b)(3) — 1 case
Alderman v. Iditarod Props., Inc., 32 P.3d 373 (Alaska 2001). “AS 45.50.471(a)(3). 27 . 2 McCarthy, supra note 15, § 15:1.”
— Alaska Stat. § 45.50.471(b)(4) — 1 case
Anchorage Nissan, Inc. v. State, 941 P.2d 1229 (Alaska 1997). “FACTS AND PROCEEDINGS In August 1993 the State of Alaska filed suit against ANI and several of its employees, alleging violations of the Alaska Unfair Trade Practices and Consumer Protection Act, AS 45.50.471 (the Act). 1 The complaint *1232 described the sale by ANI of a 1991…”
— Alaska Stat. § 45.50.471(b)(43) — 3 cases
Neese v. Lithia Chrysler Jeep of Anchorage, Inc., 210 P.3d 1213 (Alaska 2009).
Weimer v. Cont'l Car & Truck, LLC, 237 P.3d 610 (Alaska 2010).
Neese v. Lithia Chrysler Jeep of Anchorage, 210 P.3d 1213 (Alaska 2009).
— Alaska Stat. § 45.50.471(b)(48) — 1 case
Neese v. Lithia Chrysler Jeep of Anchorage, Inc., 210 P.3d 1213 (Alaska 2009).
— Alaska Stat. § 45.50.471(b)(5) — 1 case
Anchorage Nissan, Inc. v. State, 941 P.2d 1229 (Alaska 1997). “FACTS AND PROCEEDINGS In August 1993 the State of Alaska filed suit against ANI and several of its employees, alleging violations of the Alaska Unfair Trade Practices and Consumer Protection Act, AS 45.50.471 (the Act). 1 The complaint *1232 described the sale by ANI of a 1991…”
— Alaska Stat. § 45.50.471(b)(52) — 3 cases
Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014).
Bradley (D. Alaska 2025).
— Alaska Stat. § 45.50.471(b)(6) — 5 cases
Borgen v. A & M Motors, Inc., 273 P.3d 575 (Alaska 2012). “AS 45.50.471 sets forth the list of unlawful acts and practices under the Unfair Trade Practices Act.”
State v. Grogan, 628 P.2d 570 (Alaska 1981).
— Alaska Stat. § 45.50.471(b)(ll) — 2 cases
Smallwood v. Cent. Peninsula Gen. Hosp., 151 P.3d 319 (Alaska 2006). “unless the law regulating the act or transaction does not prohibit the practices declared unlawful in AS 45.50.471.” We apply a two-part test to determine whether an act or practice is exempt under AS 45.”
Anchorage Nissan, Inc. v. State, 941 P.2d 1229 (Alaska 1997). “FACTS AND PROCEEDINGS In August 1993 the State of Alaska filed suit against ANI and several of its employees, alleging violations of the Alaska Unfair Trade Practices and Consumer Protection Act, AS 45.50.471 (the Act). 1 The complaint *1232 described the sale by ANI of a 1991…”
— Alaska Stat. § 45.50.471(c) — 3 cases
State v. O'Neill Investigations, Inc., 609 P.2d 520 (Alaska 1980). “It is not the Court's prerogative to intervene in the legislative area or the executive branch by guessing as to what acts or practices the legislature had in mind in adopting AS 45.50.471 et seq. " [36] *531 O'Neill urges affirmance of this ruling, whereas the state argues that…”
Anchorage Nissan, Inc. v. State, 941 P.2d 1229 (Alaska 1997). “FACTS AND PROCEEDINGS In August 1993 the State of Alaska filed suit against ANI and several of its employees, alleging violations of the Alaska Unfair Trade Practices and Consumer Protection Act, AS 45.50.471 (the Act). 1 The complaint *1232 described the sale by ANI of a 1991…”
— Alaska Stat. § 45.50.471(d) — 1 case
State v. O'Neill Investigations, Inc., 609 P.2d 520 (Alaska 1980). “It is not the Court's prerogative to intervene in the legislative area or the executive branch by guessing as to what acts or practices the legislature had in mind in adopting AS 45.50.471 et seq. " [36] *531 O'Neill urges affirmance of this ruling, whereas the state argues that…”
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