discussed Cited "see, e.g." Seven-Up Bottling Company, Etc. v. The Seven-Up Company, Etc., and Seven-Up Services Incorporated, Etc. (2×) See also Pacific Supply Cooperative v. Farmers Union Central Exchange, Inc., 318 F.2d 894, 906-09 (9th Cir. 1963), cert. denied, 375 U.S. 965 , 84 S.Ct. 483 , 11 L.Ed.2d 414 (1964). 3 The district court held that Bottling’s admitted status as a trademark licensee of the Company estops Bottling from claiming the exclusive right to use the Seven-Up trademarks for all forms of finished soft drinks in its territory: In plaintiff Bottling’s Memorandum in Opposition to Defendants’ Motion to Dismiss Plaintiff’s Complaint (hereinafter cited as “Memo in Opposition”), at page 1, it is stated…