green
Positive treatment
Quoted verbatim 1×
2.7 score
“mere advertising use is insufficient to support a valid trademark.”
Treatment trajectory · 1977 → 2026 · click a year to view as-of
1977
2001
2026
Top citers, strongest first. 3 distinct citers.
How cited ↗
discussed
Cited as authority (quoted)
Barefoot Architect, Inc. v. Bunge
mere advertising use is insufficient to support a valid trademark.
cited
Cited "see"
Truckstops Corp. of America v. C-Poultry Co. Ltd.
See Koffler Stores, Ltd. v. Shoppers Drug Mart, Inc., 434 F.Supp. 697, 704 (E.D.Mich. 1976) , affd mem., 559 F.2d 1219 (6th Cir. 1977) (citations omitted).
discussed
Cited "see, e.g."
Buti v. Impressa Perosa, S.R.L.
See also, e.g., Koffler Stores Ltd. v. Shoppers Drug Mart, Inc., 434 F.Supp. 697, 701 (E.D.Mich.1976) ("[m]ere advertising use is insufficient to support a valid trademark.”), aff'd, 559 F.2d 1219 (6th Cir.1977); Victor Tool & Machine Corp. v. Sun Control Awnings, Inc., 299 F.Supp. 868, 874 (E.D.Mich.1968) ("Plaintiff's advertising use, even if established, cannot give plaintiff any trademark rights, since a trademark must be used on or in direct connection with the goods, and a mere advertising use is insufficient to support a valid trademark.”), aff 'd, 411 F.2d 792 (6th Cir.1969). 8 .
Retrieving the full opinion text from the archive…
Bettker
v.
Whitley
v.
Whitley
76-2072.
Court of Appeals for the Sixth Circuit.
May 6, 1977.
559 F.2d 1219
Published
Citer courts: Virgin Islands (1)
Bettker
v.
Whitley
No. 76-2072
United States Court of Appeals, Sixth Circuit
5/6/77
S.D.Ohio
AFFIRMED