Alberto-Culver Co., & Cross-Appellee v. Andrea Dumon, Inc., & Cross-Appellant, 466 F.2d 705 (7th Cir. 1972). · Go Syfert
Alberto-Culver Co., & Cross-Appellee v. Andrea Dumon, Inc., & Cross-Appellant, 466 F.2d 705 (7th Cir. 1972). Cases Citing This Book View Copy Cite
“the plaintiff could not complain about the use of the same words, as these are purely textual....”
97 citation events (28 in the last 25 years) across 29 distinct courts.
Strongest positive: Tulk v. Democrat National Committee/Party, Members, Special Interest Groups, Partners, all Officers, Board(s), Board Members, Serving Members, Staff, Affiliates, Candidates & Officials Elected Under the Democ (ohsd, 2020-10-29)
Treatment trajectory · 1973 → 2026 · click a year to view as-of
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discussed Cited as authority (verbatim quote) Tulk v. Democrat National Committee/Party, Members, Special Interest Groups, Partners, all Officers, Board(s), Board Members, Serving Members, Staff, Affiliates, Candidates & Officials Elected Under the Democ
S.D. Ohio · 2020 · quote attribution · 1 verbatim quote · confidence high
the plaintiff could not complain about the use of the same words, as these are purely textual....
cited Cited as authority (rule) UIRC-GSA Holdings, LLC v. William Blair & Company, L.L.C.
7th Cir. · 2024 · confidence medium
Harper & Row, Publishers, Inc. v. Nation Enters., 471 U.S. 539, 547 (1985) (facts); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972) (short phrases and expressions).
cited Cited as authority (rule) UIRC-GSA Holdings, LLC v. William Blair & Company, L.L.C.
7th Cir. · 2024 · confidence medium
Harper & Row, Publishers, Inc. v. Nation Enters., 471 U.S. 539, 547 (1985) (facts); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972) (short phrases and expressions).
discussed Cited as authority (rule) Robinson v. Nayvadius Wilburn, LLC
N.D. Ill. · 2023 · confidence medium
As defendants argue, the commonality of these themes in hop-hop and rap place the themes in the scènes-à-faire doctrine and outside the protections of copyright law. 4 The First Circuit has described the principle that fragmentary phrases are unprotected as “axiomatic” in copyright law because those phrases “do not exhibit the minimal level of creativity necessary to warrant copyright protection.” CMM Cable Rep, Inc. v. Ocean Coast Props., Inc., 97 F.3d 1504 , 1519 (1st Cir. 1996) (citing 1 Nimmer on Copyright § 2.01[B]; Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7…
discussed Cited as authority (rule) FurnitureDealer.net, Inc. v. Amazon.com, Inc.
D. Minnesota · 2019 · confidence medium
Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972); see also Narrel v. Freeman, 872 F.2d 907, 911 (9th Cir. 1989) (ordinary phrases not copyrightable); Magic Marketing, Inc. v. Mailing Servs. of Pittsburgh, Inc., 634 F. Supp. 769, 771-72 (W.D.
discussed Cited as authority (rule) Tufamerica, Inc. v. WB Music Corp.
S.D.N.Y. · 2014 · confidence medium
See, e.g., Anca Inst., Inc. v. Palmer, 970 F.2d 1067, 1072 (2d Cir.1992) (noting that "single words or short phrases" often "do not exhibit the minimal creativity required for copyright protection"); Narell v. Freeman, 872 F.2d 907, 911 (9th Cir.1989) ("Ordinary' phrases are not entitled to copyright protection."); Salinger v. Random House, Inc., 811 F.2d 90, 98 (2d Cir.1987) ("[A] cliche or an 'ordinary' word-combination by itself will frequently fail to demonstrate even the minimum level of creativity necessary for copyright protection.”); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d…
discussed Cited as authority (rule) White v. Alcon Film Fund, LLC
N.D. Ga. · 2014 · confidence medium
Despite this, White attempts to draw similarities in the use of colloquial and slang terms like “gees” meaning “thousands of dollars,” and “chill,” meaning “relax.” However, “[o]rdinary phrases are not entitled to copyright protection.” Narell v. Freeman, 872 F.2d 907, 911 (9th Cir.1989) (citing Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972)).
discussed Cited as authority (rule) Personal Keepsakes, Inc. v. Personalizationmall.com, Inc.
N.D. Ill. · 2013 · confidence medium
Additionally, text that is “merely a ‘short phrase or expression’ ... hardly qualifies as an ‘appreciable amount of original text.’ ” Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
discussed Cited as authority (rule) Lyons v. Gillette
D. Mass. · 2012 · confidence medium
These allegations are insufficient to sustain a cause of action for copyright infringement against the Association. 37 C.F.R. § 202.1 (a) (stating that copyright protection is not available to “[w]ords and short phrases such as names, titles, and slogans”); see, e.g., Arica Inst., Inc. v. Palmer, 970 F.2d 1067, 1072-73 (2nd Cir.1992) (noting that single words and short phrases in copyrighted text are not copyrightable); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972) (holding that “most personal sort of deodorant” is a short phrase or expression, not an “a…
discussed Cited as authority (rule) Southco, Inc. v. Kanebridge Corporation (2×)
3rd Cir. · 2004 · confidence medium
The current version of this regulation now provides in relevant part: 45 The following are examples of works not subject to copyright and applications for registration of such works cannot be entertained: 46 (a) Words and short phrases such as names, titles, and slogans; familiar symbols or designs; mere variations of typographic ornamentation, lettering or coloring; mere listing of ingredients or contents.... 47 37 C.F.R. § 202.1 (2004) (emphasis added). 48 In Kitchens of Sara Lee, Inc. v. Nifty Foods Corp., 266 F.2d 541, 544 (2d Cir.1959), the Second Circuit endorsed this principle and term…
discussed Cited as authority (rule) Emanation Inc. v. Zomba Recording Inc.
5th Cir. · 2003 · confidence medium
We likewise hold that, with respect to the phrase “you gotta suck da head on dat der crawfish,” no reasonable juror could conclude that this saying should be afforded copyright protection as an “original” work simply because Wynn made minor alterations to admittedly common phrases, such as “you gotta suck the head.” See, e.g., Narell v. Freeman, 872 F.2d 907, 911-12 (9th Cir.1989) (denying protection to commonly-used expressions found in an historical work, such as “staggering network,” “cow path,” or the description of a river bank as “crawling with alligators”); Alber…
cited Cited as authority (rule) Iowa Health System v. Trinity Health Corp.
N.D. Iowa · 2001 · confidence medium
Co., 514 F.2d 665, 671 (5 Cir.1975); Alberto-Culver Company v. Andrea Dumon, Inc., 466 F.2d 705, 708-709 (7 Cir.1972).
discussed Cited as authority (rule) X-IT Products, L.L.C. v. Walter Kidde Portable Equipment, Inc. (2×) also: Cited "see"
E.D. Va. · 2001 · confidence medium
The second case relied on by Kidde is Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 710 (7th Cir.1972).
cited Cited as authority (rule) PrimeTime 24 Joint Venture v. National Broadcasting Co.
2d Cir. · 2000 · confidence medium
Marks Music Corp. v. Colorado Magnetics, Inc., 497 F.2d 285, 290-91 (10th Cir.1974); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
cited Cited as authority (rule) Primetime 24 Joint Venture v. National Broadcasting Company, Inc.
2d Cir. · 2000 · confidence medium
Marks Music Corp. v. Colorado Magnetics, Inc., 497 F.2d 285, 290-91 (10th Cir. 1974); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972).
discussed Cited as authority (rule) Planet Hollywood (Region IV), Inc. v. Hollywood Casino Corp.
N.D. Ill. · 1999 · confidence medium
Kern v. WKQX Radio, 175 Ill.App.3d 624, 634 , 125 Ill.Dec. 73 , 529 N.E.2d 1149, 1156 (1988) (citing Filter Dynamics Int’l, Inc. v. Astron Battery, Inc., 19 Ill.App.3d 299, 314 , 311 N.E.2d 386 (1974); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 709 (7th Cir.1972)).
discussed Cited as authority (rule) S.A.M. Electronics, Inc. v. Osaraprasop
N.D. Ill. · 1999 · confidence medium
Although the defendant in Alberto-Culver had paraphrased the language plaintiff used to describe the product, the Seventh Circuit held that a series of merely descriptive short phrases do not possess an “ingenuity and creativity” sufficiently distinct from that “reflected in the product itself.” Id. at 710-11 (holding that a description of a feminine hygiene spray as “the deodorant of the most personal kind” did not infringe on the copyright of another spray, which described itself as “the most personal sort of deodorant”).
discussed Cited as authority (rule) Sweet v. City of Chicago
N.D. Ill. · 1996 · confidence medium
Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972); CMM Cable Rep, Inc. v. Ocean Coast Properties, Inc., 97 F.3d 1504, 1519 (1st Cir.1996); Perma Greetings, Inc. v. Russ Berrie & Co., Inc., 598 F.Supp. 445, 447 (E.D.Mo.1984); Arthur Retlaw & Assocs., Inc. v. Travenol Laboratories, Inc., 582 F.Supp. 1010, 1014 (N.D.Ill.1984); 37 C.F.R. § 202.1 (a) (excluding “[w]ords and short phrases such as names, titles, and slogans” from copyright protection).
discussed Cited as authority (rule) Cmm Cable Rep, Inc., D/B/A Creative Media Management, Inc. v. Ocean Coast Properties, Inc., D/b/a/ Wpor-Fm, Robert Gold, Individually and Officially as General Manager, Graphics North, Inc. And James Spizuoco, Cmm Cable Rep, Inc., D/B/A Creative Media Management, Inc. v. Ocean Coast Properties, Inc., D/b/a/ Wpor-Fm, Robert Gold, Individually and Officially as General Manager, Graphics North, Inc. And James Spizuoco
1st Cir. · 1996 · confidence medium
See Lotus, 49 F.3d at 818 . 57 It is axiomatic that copyright law denies protection to "fragmentary words and phrases" and to "forms of expression dictated solely at functional considerations" on the grounds that these materials do not exhibit the minimal level of creativity necessary to warrant copyright protection. 1 Nimmer, 2.01[B], at 2-13-18; see, e.g., Arica Inst., Inc. v. Palmer, 970 F.2d 1067, 1072-73 (2d Cir.1992) (noting that single words and short phrases in copyrighted text are not copyrightable); Magic Marketing, 634 F.Supp. at 771 (noting that phrases describing envelope contents…
discussed Cited as authority (rule) CMM Cable Rep, Inc. v. Ocean Coast Properties, Inc.
1st Cir. · 1996 · confidence medium
It is axiomatic that copyright law denies protection to “fragmentary words and phrases” and to “forms of expression dictated solely at functional considerations” on the grounds that these materials do not exhibit the minimal level of creativity necessary to warrant copyright protection. 1 Nimmer, 2.01[B], at 2-13-18; see, e.g., Arica Inst., Inc. v. Palmer, 970 F.2d 1067, 1072-73 (2d Cir.1992) (noting that single words and short phrases in copyrighted text are not copyrightable); Magic Marketing, 634 F.Supp. at 771 (noting that phrases describing envelope contents and instructing recipi…
discussed Cited as authority (rule) Arvelo v. American Inter. Ins.
1st Cir. · 1995 · signal: cf. · confidence medium
Cf. Alberto-Culver Co. v. Andrea Dumon, Inc., ___ ___________________ ___________________ 466 F.2d 705, 711 (7th Cir. 1972) (Stevens, J.) (finding not subject to copyright protection the commercial tag-line "the most personal sort of deodorant," on ground that such text "is merely a 'short phrase or expression' which hardly qualifies as an 'appreciable amount of original text'" (footnote omitted)); Kitchens of Sara Lee, Inc. v. Nifty _____________________________ _____ Foods Corp., 266 F.2d 541, 544 (2d Cir. 1959) ("Brand names, ____________ trade names, slogans, and other short phrases or exp…
discussed Cited as authority (rule) Arvelo v. American Inter. Ins.
1st Cir. · 1995 · signal: cf. · confidence medium
Cf. Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972) (Stevens, J.) (finding not subject to copyright protection the commercial tag-line "the most personal sort of deodorant," on ground that such text "is merely a 'short phrase or expression' which hardly qualifies as an 'appreciable amount of original text' " (footnote omitted)); Kitchens of Sara Lee, Inc. v. Nifty Foods Corp., 266 F.2d 541, 544 (2d Cir.1959) ("Brand names, trade names, slogans, and other short phrases or expressions cannot be copyrighted, even if they are distinctively arranged or printed.").
discussed Cited as authority (rule) Sassafras Enterprises, Inc. v. Roshco, Inc.
N.D. Ill. · 1995 · confidence medium
Copyrightability Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 710-11 (7th Cir.1972), a dispute between manufacturers of female deodorants, has thoughtfully addressed the copyrightability of promotional and instructional materials accompanying consumer products.
discussed Cited as authority (rule) CMM Cable Rep., Inc. v. Ocean Coast Properties, Inc.
D. Me. · 1995 · confidence medium
Advertising and Broadcast Copy CMM claims that WPOR’s Payday Contest print advertisements and on-air copy also infringe its copyright by using employment imagery and expressive terms such as “payday,” “punch in,” “go on the clock,” and “begin earning $25 an hour.” These claims fail for one or both of two reasons: (1) CMM cannot prevent WPOR from using employment metaphors or imagery because these were not original works of CMM, and (2) “[wjords and short phrases such as names, titles, and slogans” may not be copyrighted. 37 CFR § 202.1 (a). 5 See Narell v. Freeman, 872 F…
discussed Cited as authority (rule) Arvelo v. American International Insurance
D.P.R. · 1995 · confidence medium
See Perma Greetings, Inc. v. Russ Berrie & Co., 598 F.Supp. 445 (E.D.Mo.1984) (copyright office denied copyright protection for three Mug-Mat, coaster designs containing phrases such as “Hang in There,” because words are not copyrightable material); and *101 Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 710 (7th Cir.1972), (copyright of entire advertising label of a feminine deodorant spray did not extend additional copyright protection to the phrase “most personal sort of deodorant”, a portion of the label).
cited Cited as authority (rule) Arthur Takeall v. Pepsico, Inc.
4th Cir. · 1993 · confidence medium
See Narrell v. Freeman, 872 F.2d 907, 911 (9th Cir.1989); Alberto-Cluver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1971).
cited Cited as authority (rule) Heinz v. Frank Lloyd Wright Foundation
N.D. Ill. · 1991 · confidence medium
Alberto Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972); Clark Equipment Co. v. Lift Parts Mfg.
discussed Cited as authority (rule) Arica Institute, Inc. v. Palmer
S.D.N.Y. · 1991 · confidence medium
See Salinger v. Random House, Inc., 811 F.2d 90, 98 (2d Cir.) (cliche or ordinary word combination), reh’g denied, 818 F.2d 252 (2d Cir.), cert. denied, 484 U.S. 890 , 108 S.Ct. 213 , 98 L.Ed.2d 177 (1987); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972) (advertising slogan not copyrightable); Magic Mktg., Inc. v. Mailing Servs. of Pittsburgh, Inc., 634 F.Supp. 769 (W.D.Pa.1986) (envelopes describing contents with phrases such as “PRIORITY MESSAGE” or “GIFT CHECK” not copyrightable).
discussed Cited as authority (rule) Irena Narell v. Cynthia Freeman, AKA Bea Fineberg, G.P. Putnam's Sons, Berkeley Publishing Corp. (2×)
9th Cir. · 1989 · confidence medium
Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972) (denying protection to advertising phrase “most personal sort of deodorant”); see Hoehling, 618 F.2d at 979 (random duplications of phrases not infringement); 1 M.
cited Cited as authority (rule) Robarb, Inc. v. Pool Builders Supply of the Carolinas, Inc.
N.D. Ga. · 1988 · confidence medium
AlbertoCulver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972), citing Kitchens of Sara Lee, Inc. v. Nifty Foods Corp., 266 F.2d 541, 544 (2d Cir.1959).
discussed Cited as authority (rule) G. Heileman Brewing Co. v. Anheuser-Busch Inc.
E.D. Wis. · 1987 · confidence medium
See also Columbia Pictures Industries, Inc. v. Redd Horne, Inc., 749 F.2d 154, 161 (3d Cir.1984) ("a good faith attempt to enforce a copyright does not violate the antitrust laws”); Alberto-Culver Company v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972) (“plaintiff's good faith effort to enforce its copyright and trademark is not the kind of exclusionary conduct condemned by § 2 of the Sherman Act”); Drop Dead Company v. S.C.
discussed Cited as authority (rule) Jerome D. Salinger A/K/A J.D. Salinger v. Random House, Inc. And Ian Hamilton
2d Cir. · 1987 · confidence medium
Though a cliche or an “ordinary” word-combination by itself will frequently fail to demonstrate even the minimum level of creativity necessary for copyright protection, see, e.g., Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972); W.
cited Cited as authority (rule) Magic Marketing, Inc. v. Mailing Services of Pittsburgh, Inc.
W.D. Pa. · 1986 · confidence medium
Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
discussed Cited as authority (rule) Sealy Mattress Company of Michigan, Incorporated v. Sealy, Incorporated (2×)
7th Cir. · 1986 · confidence medium
United States v. Sealy, Inc., 388 U.S. at 356 n. 3, 87 S.Ct. at 1852 n. 3; Alberto-Culver Company v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
cited Cited as authority (rule) Columbia Pictures Industries, Inc. v. Redd Horne, Inc.
3rd Cir. · 1984 · confidence medium
Marks Music Corp. v. Colorado Magnetics, Inc., 497 F.2d 285, 290 (10th Cir.1974); AlbertoCulver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
discussed Cited as authority (rule) Knickerbocker Toy Co., Inc. v. Winterbrook Corp.
D.N.H. · 1982 · confidence medium
See Walker Process, supra; Alberto Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972); Classic Film Museum, Inc. v. Warner Brothers, Inc., 523 F.Supp. 1230, 1234 (D.Me.1981); Vogue Ring Creations v. Hardman, supra. However, it is clear from the face of these pleadings that counterclaimant has alleged sufficient facts which, if proved, would establish a fraudulent, bad faith, or predatory assertion and enforcement of a copyright interest for purposes of injuring competition rather than advancing legitimate business interests.
cited Cited as authority (rule) Classic Film Museum v. Warner Bros., Inc.
D. Me. · 1981 · confidence medium
Marks Music Corp. v. Colorado Magnetics, Inc., 497 F.2d 285, 290-91 (10th Cir. 1974); Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972).
cited Cited as authority (rule) Armstrong Cork Co. v. Armstrong Plastic Covers Co.
E.D. Mo. · 1977 · confidence medium
Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972). 4.
cited Cited as authority (rule) Basic Chemicals, Inc. v. Benson
Iowa · 1977 · confidence medium
Co., 514 F.2d 665, 671 (5 Cir. 1975); Alberto-Culver Company v. Andrea Dumon, Inc., 466 F.2d 705, 708-709 (7 Cir. 1972).
cited Cited as authority (rule) Coca-Cola Company v. Howard Johnson Company
N.D. Ga. · 1974 · confidence medium
Alberto-Culver Company v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972); Sam S. Goldstein Industries, Inc. v. General Electric Co., 264 F.Supp. 403, 407 (S.D.N.Y.1967).
cited Cited as authority (rule) Berghoff Restaurant Co., Inc. v. Lewis W. Berghoff, Inc., and Lewis W. Berghoff
7th Cir. · 1974 · signal: cf. · confidence medium
Cf. Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 709 (7th Cir. 1972).
cited Cited "see" Ambitious Productions, Inc. v. DVapps AB
N.D. Ill. · 2023 · signal: see · confidence high
See Alberto–Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972).
cited Cited "see" Virgin Enterprises Limited v. Virginic LLC
D. Wyo. · 2020 · signal: see · confidence high
See Alberto–Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972).
cited Cited "see" Peters v. West
N.D. Ill. · 2011 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972); Sweet, 953 F.Supp. at 229 .
cited Cited "see" Francorp, Inc. v. Siebert
N.D. Ill. · 2001 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir.1972).
cited Cited "see" JOHNSON WORLDWIDE ASSOCIATES, INC. v. Zebco Corp.
W.D. Wis. · 1998 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705 (7th Cir.1972).
cited Cited "see" International Jensen, Incorporated v. Metrosound U.S.A., Inc., Dba L.A. Sound
9th Cir. · 1993 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 709 (7th Cir.1972); Soft Sheen Prods., Inc. v. Revlon, Inc., 675 F.Supp. 408, 416 (N.D.Ill.1987).
discussed Cited "see" Mead Data Central, Inc. v. Toyota Motor Sales, U.S.A., Inc. And Toyota Motor Corp. (2×)
2d Cir. · 1989 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 709 (7th Cir.1972); Consolidated Cosmetics v. Neilson Chemical Co., 109 F.Supp. 300, 310 (E.D.Mich.1952); Ehrlich, Anti-Dilution Laws Give Plaintiffs Powerful Weapon Against Copiers, Nat’l L.J., May 16, 1983, at 28.
cited Cited "see" Orth-O-Vision, Inc. v. Home Box Office
S.D.N.Y. · 1979 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705, 711 (7th Cir. 1972).
cited Cited "see" Rolls-Royce Motors Ltd. v. a & a FIBERGLASS, INC.
N.D. Ga. · 1977 · signal: see · confidence high
See Alberto-Culver Co. v. Andrea Dumon, Inc., 466 F.2d 705 (7th Cir. 1972).
Retrieving the full opinion text from the archive…
ALBERTO-CULVER COMPANY, Plaintiff-Appellant and Cross-Appellee,
v.
ANDREA DUMON, INC., Defendant-Appellee and Cross-Appellant
18892, 18893.
Court of Appeals for the Seventh Circuit.
Aug 29, 1972.
466 F.2d 705
Robert D. Silver, Melrose Park, Ill., Beverly W. Pattishall, Robert M. New-bury, Raymond I. Geraldson, Jr., Chicago, III., for plaintiff-appellant; Patti-shall, McAuliffe & Hofstetter, Chicago, Ill., of counsel., David Chaimovitz, Chicago, Ill., for defendant-appellee.
Pell, Stevens, Sprecher.
Cited by 77 opinions  |  Published
STEVENS, Circuit Judge.

Plaintiff’s principal argument is that defendant’s president gave false testimony at his deposition and therefore the district court should have ruled against the defendant on the merits even if plaintiff’s claims were otherwise defec[*707] tive. Counts alleging trademark infringement, unfair competition, and dilution were dismissed at the close of plaintiff’s case; at the end of the trial the district court sustained only a part of plaintiff’s copyright claim. Counterclaims alleging monopolization of the market for feminine hygiene deodorants and abuse of process were dismissed as insufficient in law. Both parties have appealed. They raise about fourteen issues. On all issues except one, we affirm.

I.

In 1966 plaintiff began to market a product which it describes as “a deodorant spray for feminine hygiene.” As the text of its label explains, the spray “is made especially for the external vaginal area.” Plaintiff’s product was .the first of this character to be marketed on a nationwide basis. It selected the initials “FDS” (“feminine deodorant spray”) as the name of the product and created an original label. The label was copyrighted and the trademark “FDS” was registered. The product is widely advertised; its sales have steadily and impressively increased.

In 1967 defendant also decided to market a deodorant spray for feminine hygiene. Defendant’s president decided to call it “Personal Spray.” He employed an artist to design a container “to convey the same image and thought as the FDS can.” The artist was given an FDS can so he would have a better idea of how to go about designing the Personal Spray can. He did design such a can, defendant marketed its product and, in due course, this litigation ensued.

A side-by-side comparison of the FDS can and the Personal Spray can reveals substantial differences between the two; they are comparable, however, in that the artwork on both clearly indicates— even without reading the fine print— that the product is intended to be used privately by women rather than by men. The fine print on both labels conveys the same basic image with minor variations.

Plaintiff does not question defendant’s right to market a product of this kind or to use a label which will— without requiring the prospective purchaser to scrutinize the fine print — convey a message indicating generally what the product is supposed to accomplish. Plaintiff has no right to a monopoly of labels which convey the same general image and thought as the FDS can.

The district court’s findings carefully and thoroughly analyzed the similarities and differences between the two containers. Eliminating the court’s detailed discussion, we quote from those findings:

“The major elements of the front of each label, i. e., size, color, shape of enclosed central background, contents of enclosed area, and border design, are distinct from each other when each element is considered separately. Further, the overall impression imparted by the front of one label is dissimilar to that imparted by the front of the other label.
* . * * * * -* “The colored art work at the top of the back of each label is dissimilar as to size, color, shape, contents, and la,bel position.”

The court concluded that the commercial aspects of plaintiff’s label were copyrightable but that the part of the language containing directions for use was purely descriptive and therefore not copyrightable. On the subject of infringement, the court stated:

“The test of copyright infringement is whether or not an unauthorized party has copied the copyright work of another. Blumcraft of Pittsburgh v. Newman Brothers, Inc., 373 F.2d 905, 906 (6th Cir. 1967); Austin v. Steiner, 207 F.Supp. 776, 779 (N.D. Ill.1962). Not only must the alleged infringer have had the opportunity to copy the protected design, the similarities between the two designs must be so substantial and obvious that there could be a finding of actual copying or appropriation. Prestige Fabrics,[*708] Inc. v. Universal Mfg. Corp., 304 F.Supp. 903, 905 (S.D.N.Y.1969); Peter Pan Fabrics, Inc. v. Dan River Mills, Inc., 295 F.Supp. 1366, 1369 (S.D.N. Y.1969).
“There being no evidence as to any actual confusion resulting from the front of the Personal Spray label, no evidence indicating that ordinary lay observers find the FDS and Personal Spray labels similar, and this Court having found that the fronts of the two labels are dissimilar not only as to various elements of composition, but in overall appeal, we find that defendant has not copied the front of the FDS label. Regardless of defendant’s access and intent, there was no copying and no infringement as to the front of the FDS label. Milworth Converting Corp. v. Slifka, 276 F.2d 443, 445 (2d Cir. 1960).
“As to the descriptive language on the back of the label, even if we found that the language was copyrightable, we would have found no infringement. Plaintiff has suggested that the label of another competing product, Massengill Feminine Hygiene Deodorant Spray, discloses a method of promoting a similar product without copying plaintiff’s text. (Plaintiff’s Post-Trial Brief RE: Copyright Infringement, at 8.) An examination of that label reveals that it invokes more of the language and images found on the FDS label including dryness, freshness, gentleness and psychological security than does the Personal Spray label. Thus, if the Massengill descriptive language was not improper, neither could the Personal Spray language have been'found so.
“On the other hand, we find that the validly copyrighted phrase ‘is the most personal sort of deodorant’ appearing at the top of the back side of the FDS label was infringed by the first line of the first paragraph on the back of the Personal Spray label, which line states that Personal Spray is ‘the deodorant of the most personal kind.’ The language on both labels is so substantially similar that we find defendant copied that part of the FDS label. We take judicial notice that other similar products invoke the concept of personalness, but not in the same sense, nor in the same manner. For instance, Naturally Feminine talks of ‘personal feminine hygiene’ and Bidette Mist speaks of a ‘very personal problem.’ ”

The court enjoined defendant from using the infringing phrase and awarded damages of $500 pursuant to 17 U.S.C. § 101(b).

II.

Apart from plaintiff's argument that the false deposition testimony of defendant’s president required a different result, it is quite clear that the record adequately supports the district court findings and conclusions relating to infringement.

Plaintiff seems to argue that defendant’s intent to convey the same general image and thought is sufficient proof of copying, and that the district court erred in engrafting the additional requirements of “access” and “substantial similarity” onto a simple test of whether there was copying. Of course, the “access” requirement is of no particular import in this ease, since there is no question that defendant had access to plaintiff’s product. And we think a mere attempt to copy plaintiff’s conception did not constitute “copying” if the attempt was so unsuccessful that there was either no substantial similarity or merely duplication of concepts in the public domain. Since plaintiff’s basic idea for a specialized product was in the public domain, the fact that defendant’s label expressed that idea did not constitute infringement.

As far as the trademark infringement and unfair competition is concerned, we agree with plaintiff that the absence of proof of actual confusion is not necessarily fatal to its case; that the side-by-side comparison would not necessarily be controlling if there were[*709] other evidence of confusion; and that letter trademarks may be more easily confused than word trademarks. Nevertheless, we think the district court’s findings adequately establish that the danger of confusion is sufficiently remote as not to amount to a “likelihood.” Certainly the court’s findings on the trademark claim are not clearly erroneous.

Plaintiff also argues that, in any event, the evidence established a likelihood of “dilution of the distinctive quality of the mark” within the meaning of the Illinois Trademark Statute, Ill. Rev.Stat., Ch. 140, § 22. That statute affords protection against use of a trade name by a non-competitor as well as by competitors. Polaroid Corp. v. Polaraid, Inc., 319 F.2d 830, 836-837 (7th Cir. 1963); Spangler Candy Co. v. Crystal Pure Candy Co., 235 F.Supp. 18, 23 (N. D.Ill.1954), affirmed, 353 F.2d 641 (7th Cir. 1966). Since plaintiff and defendant are competitors, there would be no need to rely on the dilution statute if there were a substantial similarity between the two labels or a “likelihood” of confusion. Conversely, without such similarity or likelihood, there is no greater right to relief under that provision than on traditional infringement grounds. Plaintiff’s “dilution” argument is without merit.

III.

In a pretrial deposition Bernard Malits, defendant’s president, was asked about his meeting with the artist who designed the Personal Spray container. His version of that meeting differed in three material respects from the account of the meeting given in uncontradicted testimony by two witnesses at the trial.According to their testimony, (1) four people were at the meeting, (2) Malits gave an FDS can to the artist, and (3) requested him to prepare a label that would “convey the same image as” the FDS can. [1] According to Malits, (1) only he and the artist were present, (2) he did not give the artist an FDS can, and (3) the only instructions he gave the artist related to colors and the name “Personal Spray.” Plaintiff persuasively argues that the Malits deposition testimony was false and we assume that it was.

Malits did not testify at the trial and defendant made no attempt to use his deposition affirmatively. Accordingly, the testimony of the other participants in the meeting was uncontradicted and the district court no doubt accepted it as true, as have we in our analysis of the issues. Plaintiff argues, however, that the district court should have made a finding that Malits gave false testimony; that such a finding would be the equivalent of an admission of guilt, and would raise a presumption that defendant intended to trade on plaintiff’s goodwill, and therefore is guilty of infringement and unfair competition.

We think plaintiff misconceives the legal effect of such false testimony. Certainly, it justifies a total discrediting[*710] of Malits’ testimony; but no such testimony was offered by defendant or relied upon by the district court. It also made it entirely appropriate to credit the contrary testimony of the witnesses who did testify; but that has been done. Moreover, we may assume that defendant’s consciousness of guilt evidences an intention to copy plaintiff’s ideas; even so, the defendant has the right to prove that its efforts were futile, that it merely copied material in the public domain, or that notwithstanding its original intent, the end result of its efforts bears no substantial similarity to plaintiff’s label. In short, although we certainly do not condone inaccurate testimony, whether given deliberately or merely because of a cavalier indifference to the diligence required of witnesses under oath, false deposition testimony does not remedy the defects in plaintiff’s affirmative ease.

IV.

Plaintiff contends that all four paragraphs of the descriptive language on the back of its label were copyrightable. [2]

The district court correctly stated the applicable law, quoting from Kitchens of Sara Lee, Inc. v. Nifty Foods Corp., 266 F.2d 541, 544 (2d Cir. 1959):

“Not every commercial label is copyrightable; it must contain ‘an appreciable amount of original text or pictorial material.’ ‘Brand names, trade names, slogans, and other short phrases or expressions cannot be copyrighted, even if they are distinctively arranged or printed.’ The Copyright Office does not regard as sufficient to warrant copyright registration ‘familiar symbols or designs, mere variations of typographic ornamentation, lettering or coloring, and mere listings of ingredients or contents.’ ”

The district court continued:

“Similarly, the textual part of a label generally requires different treatment than the pictorial aspects of the label. Where the text is merely descriptive matter that does not aid or augment the pictorial illustration,* it is not subject to copyright. Bobrecker v. Denebeim, 28 F.Supp. 383, 384 (W. D.Mo.1939).
‘The plaintiff therefore could not complain about the use of the same words, as these are purely textual, and neither could the plaintiff properly complain because the defendant used similar words in connection with similar pictorial illustrations. This was aptly covered in Higgins v. Keuffel, 140 U.S. 428, . . . 431 [11 S.Ct. 731, 35 L.Ed. 470], . where the Court said: “It cannot, therefore, be held by any reasonable argument that the protection of mere labels is within the purpose of the clause in question. To be entitled to a copyright, the article must have by itself some value as a composition, at least to the extent of serving some purpose other than as a mere advertisement or designation of the subject to which it is attached.” ’ Id. at 384-385.

Cf. Kitchens of Sara Lee, Inc. v. Nifty Foods Corp., 266 F.2d 541, 545 (2d Cir. 1959); Laskowitz v. Marie Designer, Inc., 119 F.Supp. 541, 552 (S.D.Cal.1954).

“Consequently, the entire face side of the FDS package described in[*711] Finding of Fact 9 was copyrightable and is valid. On the back side, the colored art work and the connecting phrase ‘is the most personal sort of deodorant’ was copyrightable and is valid. The remaining language on the back side is purely descriptive or deals with directions and cautions. As this language has no separate value as composition or an extension of the original art work, it was not copyrightable and is not valid. S. C. Johnson & Son, Inc. v. Drop Dead Co., 210 F.Supp. 816, 817 (S.D.Cal.1962), aff’d sub nom. Drop Dead Co. v. S. C. Johnson & Son, Inc., 326 F.2d 87, 92 (9th Cir. 1963).”

We have agreed with the district court that although the label as a whole — as a pictorial composition — -is copyrightable, there is no infringement. [3] We also agree that the last three paragraphs of the text are descriptive and not copyrightable and that even if they were, there would be no infringement. [4]

In our judgment, however, the legal tests correctly enunciated by the court below lead to a conclusion that the phrase “most personal sort of deodorant” is not subject to copyright protection.

First, to the extent that the phrase was connected with the artwork by different typography than the rest of the text, it is not protected because, as the quotation from Sara Lee indicates, mere distinctiveness in typographic ornamentation will not ordinarily qualify otherwise noneopyrightable material for copyright protection. [5]

Second, this portion of the text is merely a “short phrase or expression” which hardly qualifies as an “appreciable amount of original text.” [6]

Third, and perhaps most important, this phrase is just as descriptive as the rest of the text. The ingenuity and creativity reflected in the development of the product itself does not give appropriate descriptive language, such as “personal sort of deodorant,” any separate value as a composition or as an extension of a work of art. We conclude that this ordinary phrase is not subject to copyright protection.

V.

In its counterclaim, defendant alleges that plaintiff’s action was brought in bad faith simply to impose the cost and burden of litigation on defendant and thereby to exclude it from the market for feminine hygiene deodorants. There is clearly sufficient merit to plaintiff’s case to defeat a cause of action for abuse of process. See Barrett v. Baylor, 457 F.2d 119 (7th Cir. 1972). And as far as the Sherman Act contention is concerned, as the district court noted, defendant’s counterclaim fails to allege any specific injury to its business or property by reason of plaintiff’s conduct. Moreover, plaintiff’s good faith effort to enforce its copyright and trademark is not the kind of exclusionary conduct condemned by § 2 of the Sherman Act. The counterclaim was properly dismissed.

The judgment of the district court finding infringement of a valid copyright with respect to the phrase “most personal sort of deodorant” is reversed; in all other respects the judgment is affirmed.

1

. “Q. Will you please tell us what took place at that meeting?

“A. . . . , and he [Malits] pre-

sented to me a can of FDS and said he had a product he wanted to put on the market, which was to convey the same image and thought as the FDS can.

£ * * * *

“Q. What did he ask you to do?

“A. The label was to carry the same image as the FDS, for a feminine personal spray; it was to have the air of femininity with it so as not to be confused with deodorant used by any other person.

* * # # J}:

“Q. I interpreted your answer to mean that you were to establish it as a family type deodorant, but my question is: were you asked to design something that was to imitate the specific can of FDS?

“A. Yes, it was to convey the same message as the FDS can.

* * * * *

“Q. Was Mr. Yarneas [sic] given any instructions with respect to the design of the PS label at this meeting?

* * * * *

“A. All right, I think it was Bernard Mallets [sic] who told him that we wanted to create the same image that the FDS can had.” (Emphasis added.)

2

. The relevant paragraphs of the two labels are 3 follows:

Plaintiffs Text.
FDS is the most personal sort of deodorant.
This unique spray is made expressly for the external vaginal area.
FDS protection is dry, refreshing and gentle to delicate tissues.
Use FDS regularly to remove any fear of odor.
Defendant’s Text.
Personal Spray, the deodorant of the most personal kind. This spray is used exclusively for the external vaginal region.
Personal Spray should be used regularly to eliminate any and all odors.
Personal Spray is refreshingly fresh all day long.
3

. Plaintiff’s strongest case was that the label copyright as a whole was infringed; this is essentially the posture in which the case went forward in the district court.

4

. See the latter part of the earlier quotation from the district court’s opinion.

5

. Moreover, the typographic ornamentation was not infringed because defendant did not use distinctive type for that phrase.

6

. See quotation from the Sara Lee case in the text, supra.