(1) A creditor may not advertise, print, display, publish,
distribute, broadcast, transmit or cause to be advertised, printed, displayed, published,
distributed, broadcast, or transmitted in any manner any false, misleading, or deceptive statement
or representation with regard to the rates, terms, or conditions of credit of a consumer credit
transaction.
(2) This section imposes no liability on the owner or personnel, as such, of any medium
in which an advertisement appears or through which it is disseminated.
(3) Advertising that complies with the federal "Truth in Lending Act" and the federal
"Consumer Leasing Act" does not violate this section.
Source: L. 2000: Entire article R&RE, p. 1217, § 1, effective July 1.
Editor's note: This section is similar to former §§ 5-2-312 and 5-2-313, as they existed
prior to 2000.
Cross references: For the definitions and federal statutory cites of the "Truth in Lending
Act" and the "Consumer Leasing Act", see § 5-1-302.
Notes of Decisions
Concord Realty Co. v. Cont'l Funding Corp., 776 P.2d 1114 (Colo. 1989).
“§ 5-3-110, 2 C.R.S. (1973). 7 . In computing the principal amount advanced, Butterwick did not treat the reserve account for payment of the underlying debts as principal which was advanced at the closing.”
Grays v. BlackHawk Aquisition, LLC (D. Colo. 2024).
· cites it 6× “Fraudulent Misrepresentations in Advertising Grays asserts a claim for fraudulent misrepresentation in advertising under Colo. Rev. Stat. § 5-3-110 , Colorado’s Uniform Consumer Credit Code (the “Code”).”
Grays v. Auto Mart USA, LLC (D. Colo. 2020).
· cites it 4× “that “credit approval [was] guaranteed,” and falsely advertising vehicles without disclosing that they had salvage titles; • Claim 6: a claim captioned as “fraudulent concealment of material facts,” apparently sounding in common-law fraud under Colorado law, alleging that the…”
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