Idaho Code
Idaho Code

Idaho Code § 54-2053 (2026)

Advertising. 

✓ current as of May 2026
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Advertising. 

(1) Only licensees who are actively licensed in Idaho may be named by an Idaho broker in any type of advertising of Idaho real property, may advertise Idaho property in Idaho or may have a sign placed on Idaho property.

(2)  All advertising of listed property shall clearly and conspicuously contain the broker’s licensed business name. A new business name shall not be used or shown in advertising unless and until a proper notice of change in the business name has been approved by the commission.
(3)  All advertising by licensed branch offices shall clearly and conspicuously contain the broker’s licensed business name.
(4)  No advertising shall provide any information to the public or to prospective customers or clients that is misleading in nature. Information is misleading if, when taken as a whole, there is a distinct probability that such information will deceive the persons whom it is intended to influence.
Notes of Decisions
Cited in 1 case, 2012–2012 · leading case: Michael Scott Maclay v. Idaho Real Est. Comm'n, 300 P.3d 616 (Idaho 2012).
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Michael Scott Maclay v. Idaho Real Est. Comm'n, 300 P.3d 616 (Idaho 2012). · cites it 8× “Idaho Code section 54-2053(1) provides that either a licensed Idaho broker or a licensed Idaho sales agent, authorized by a licensed Idaho broker, may advertise Idaho real estate or place a sign on Idaho property.”
— Idaho Code § 54-2053(1) — 1 case
Michael Scott Maclay v. Idaho Real Est. Comm'n, 300 P.3d 616 (Idaho 2012). “Idaho Code section 54-2053(1) provides that either a licensed Idaho broker or a licensed Idaho sales agent, authorized by a licensed Idaho broker, may advertise Idaho real estate or place a sign on Idaho property.”
— Idaho Code § 54-2053(2) — 1 case
Michael Scott Maclay v. Idaho Real Est. Comm'n, 300 P.3d 616 (Idaho 2012). “Idaho Code section 54-2053(1) provides that either a licensed Idaho broker or a licensed Idaho sales agent, authorized by a licensed Idaho broker, may advertise Idaho real estate or place a sign on Idaho property.”
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