Mass. Gen. Laws » Part I Title IX Chapter 64C
Massachusetts General Laws

Mass. Gen. Laws ch. 64C, § 16 (2026)

Fair competition; prices

✓ current as of July 2026
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Section 16. Any retailer or wholesaler may advertise, offer to sell or sell cigarettes at a price made in good faith to meet the prices of a competitor who is selling the same article at cost to him as a wholesaler or retailer. The prices of cigarettes advertised, offered for sale or sold under the exemptions specified in section fifteen shall not be considered the price of a competitor and used as a basis for establishing prices below cost, nor shall prices established at bankrupt sales be considered as prices of a competitor within the purview of the first sentence of this section.

Notes of Decisions
Cited in 1 case, 2008–2008 · leading case: Duarte v. Comm'r of Revenue, 886 N.E.2d 656 (Mass. 2008).
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Duarte v. Comm'r of Revenue, 886 N.E.2d 656 (Mass. 2008). · cites it 9× “In any event, G. L. c. 64C, § 16, permits “[a]ny retailer” to advertise and sell cigarettes “at a price made in good faith to meet the prices of a competitor who is selling the same article at cost to him as a .”
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