Mississippi Code

Miss. Code Ann. § 67-1-85 (2026)

Regulation of advertising and display of alcoholic beverages

✓ current as of July 2026

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(1) The holder of a package retailer's permit may have signs, lighted or otherwise, on the outside of the premises covered by his permit which advertise, announce or advise of the sale of alcoholic beverages in or on said premises. Wherever the sign is located on the premises, the name of the business shall also include the permit number thereof, preceded by the words "A.B.C. Permit No."

(2) It shall be lawful to advertise alcoholic beverages by means of signs, billboards or displays on or along any road, highway, street or building.

(3) It shall be lawful for publishers, broadcasters and other kinds, types or forms of public and private advertising media to advertise alcoholic beverages; however, no alcoholic beverages may be advertised during, or within five (5) minutes preceding or following, any television broadcast which consists primarily of animated material intended for viewing by young children.

(4) Notwithstanding the provisions of this section to the contrary, it shall be unlawful to advertise alcoholic beverages by means of signs, billboards or displays in any municipality, county or judicial district which has not voted pursuant to the provisions of this article to legalize the sale of alcoholic beverages.

Codes, 1942, § 10265-33; Laws, 1966, ch. 540, § 33; Laws, 1968, ch. 592, § 1; Laws, 1971, ch. 350, § 1; Laws, 1982, ch. 419; Laws, 1986, ch. 450, § 1; Laws, 1988, ch. 562, § 2; Laws, 1990, ch. 569, § 5, eff. 4/9/1990.

Amended by Laws, 2017, ch. 393, SB 2345, 1, eff. 7/1/2017.

Notes of Decisions

Cited in 4 cases, 1982–1986 · leading case: Posadas De Puerto Rico Assocs. v. Tourism Co. of Puerto Rico, 478 U.S. 328 (1986).

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Posadas De Puerto Rico Assocs. v. Tourism Co. of Puerto Rico, 478 U.S. 328 (1986). · cites it 2× “Laws § 138:24 (1974) (authorizing Alcoholic Beverages Control Commission to regulate liquor advertising); Miss. Code Ann. § 67-1-85 (Supp. 1985) (prohibiting most forms of liquor sign advertising), upheld in Dunagin v.”

Lamar Outdoor Advert., Inc. v. Mississippi State Tax Comm'n, 701 F.2d 314 (5th Cir. 1983). · cites it 2× “Miss.Code Ann. § 67-1-85 (1972). This provision was amended by House Bill No.”

Dunagin v. City of Oxford, 718 F.2d 738 (5th Cir. 1983). “3 The plaintiffs challenged *741 this regulation, as well as Miss.Code Ann. § 67-1-85 (1973) which prohibits most forms of liquor sign advertising as well.”

Lamar Outdoor Advert., Inc. v. Mississippi State Tax Comm'n, 539 F. Supp. 817 (S.D. Miss. 1982). “The Attorney General of the State of Mississippi 6 is also responsible for enforcing Miss.Code Ann. 67-1-85 which prohibits the advertisement of alcoholic beverages on outdoor signs and Section 97-31-1 which prohibits alcoholic beverage advertisement in newspapers and on…”

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