Alaska Statutes
Alaska Stat. § 45.50.561 (2026)
Definitions; short title
✓ current as of July 2026
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Sec. 45.50.561. Definitions; short title.
Article 4. Monopolies; Restraint of Trade.
(a) In AS 45.50.471 — 45.50.561
(1) “advertising” includes the attempt directly or indirectly by publication, dissemination, solicitation, endorsement, or circulation, display in any manner, including solicitation or dissemination by mail, telephone or door-to-door contacts, or in any other way, to induce directly or indirectly a person to enter or not enter into an obligation or acquire title or interest in any merchandise or to increase the consumption of it or to make a loan;
(2) “cemetery lot” means a lot, plot, space, grave, niche, mausoleum, crypt, vault, or columbarium, used or intended to be used for the interment of human remains;
(3) “chain distributor scheme” means a sales device whereby a person, upon condition that the person make an investment, is granted a license or right to solicit or recruit for profit one or more additional persons who are also granted a license or right upon condition of making an investment and may further perpetuate the chain of persons who are granted a license or right upon the condition of investment; a limitation as to the number of persons who may participate, or the presence of additional conditions affecting eligibility for the license or right to solicit or recruit or the receipt of profit from these does not change the identity of the scheme as a chain distributor scheme; as used in this paragraph, “investment” means acquisition, for a consideration other than personal services, of tangible or intangible property, and includes franchises, business opportunities, and services; “investment” does not include sales demonstration equipment and materials furnished at cost for use in making sales and not for resale;
(4) “consumer” means a person who seeks or acquires goods or services by lease or purchase;
(5) “dealing in hearing aids” has the meaning given in AS 08.55.200;
(6) “documentary material” means the original or a copy of a book, record, report, memorandum, paper, communication, tabulation, map, chart, photograph, mechanical transcription, or other tangible document or recording, wherever situate;
(7) “examination” of documentary material includes the inspection, study, or copying of the material, and the taking of testimony under oath or acknowledgment in respect of documentary material or copy of it;
(8) “fresh” means a condition of food that has never been frozen;
(9) “goods or services” includes goods or services provided in connection with a consumer credit transaction or with a transaction involving an indebtedness secured by the borrower's residence;
(10) “hearing aid” has the meaning given in AS 08.55.200;
(11) “knowingly” means actual awareness of the falsity or deception, but actual awareness may be inferred where objective manifestations indicate that a person acted with actual awareness;
(12) “seconds” means manufactured items having flaws or consisting of a standard quantity or quality less than the manufacturer's quality standard.
(b) AS 45.50.471 — 45.50.561 may be cited as the Alaska Unfair Trade Practices and Consumer Protection Act.
(a) In AS 45.50.471 — 45.50.561
(1) “advertising” includes the attempt directly or indirectly by publication, dissemination, solicitation, endorsement, or circulation, display in any manner, including solicitation or dissemination by mail, telephone or door-to-door contacts, or in any other way, to induce directly or indirectly a person to enter or not enter into an obligation or acquire title or interest in any merchandise or to increase the consumption of it or to make a loan;
(2) “cemetery lot” means a lot, plot, space, grave, niche, mausoleum, crypt, vault, or columbarium, used or intended to be used for the interment of human remains;
(3) “chain distributor scheme” means a sales device whereby a person, upon condition that the person make an investment, is granted a license or right to solicit or recruit for profit one or more additional persons who are also granted a license or right upon condition of making an investment and may further perpetuate the chain of persons who are granted a license or right upon the condition of investment; a limitation as to the number of persons who may participate, or the presence of additional conditions affecting eligibility for the license or right to solicit or recruit or the receipt of profit from these does not change the identity of the scheme as a chain distributor scheme; as used in this paragraph, “investment” means acquisition, for a consideration other than personal services, of tangible or intangible property, and includes franchises, business opportunities, and services; “investment” does not include sales demonstration equipment and materials furnished at cost for use in making sales and not for resale;
(4) “consumer” means a person who seeks or acquires goods or services by lease or purchase;
(5) “dealing in hearing aids” has the meaning given in AS 08.55.200;
(6) “documentary material” means the original or a copy of a book, record, report, memorandum, paper, communication, tabulation, map, chart, photograph, mechanical transcription, or other tangible document or recording, wherever situate;
(7) “examination” of documentary material includes the inspection, study, or copying of the material, and the taking of testimony under oath or acknowledgment in respect of documentary material or copy of it;
(8) “fresh” means a condition of food that has never been frozen;
(9) “goods or services” includes goods or services provided in connection with a consumer credit transaction or with a transaction involving an indebtedness secured by the borrower's residence;
(10) “hearing aid” has the meaning given in AS 08.55.200;
(11) “knowingly” means actual awareness of the falsity or deception, but actual awareness may be inferred where objective manifestations indicate that a person acted with actual awareness;
(12) “seconds” means manufactured items having flaws or consisting of a standard quantity or quality less than the manufacturer's quality standard.
(b) AS 45.50.471 — 45.50.561 may be cited as the Alaska Unfair Trade Practices and Consumer Protection Act.
Notes of Decisions
Cited in 12
cases (1 in the last 5 years), 1981–2026 · leading case: Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014).
Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014). “43 The Mortgage Lending Regulation Act regulates the activities of “[a] person who is required to be licensed under this chapter and a person who is licensed under AS 06.”
Alaska Tr., LLC v. Ambridge, 372 P.3d 207 (Alaska 2016). “Although the plaintiff in Bachmeier alleged an FDCPA violation in the superior court, it was not at issue on appeal. Id. at 3-4 & 3 n.6. 119 Id.”
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “AS 45.50.561(6) defines a "consumer" as "a *414 person who seeks or acquires goods or services by lease or purchase.”
O'Neill Investigations, Inc. v. Illinois Employers Ins. of Wausau, 636 P.2d 1170 (Alaska 1981). “471 AS 45.50.561. Also at issue is whether, in the event no duty is found, the insurance company is estopped from denying coverage.”
United States Jaycees v. Richardet, 666 P.2d 1008 (Alaska 1983). “471 — AS 45.50.561. There we addressed the question of whether the Consumer Protection Act applied to the sale of real property.”
Alaska Tr., LLC v. Bachmeier (Alaska 2014). “43 The Mortgage Lending Regulation Act regulates the activities of “[a] person who is required to be licensed under this chapter and a person who is licensed under AS 06.”
Roberson v. Southwood Manor Assocs., LLC, 249 P.3d 1059 (Alaska 2011). “2d at 413 -14 (quoting former AS 45.50.561(6) (1982)) (current version at AS 45.”
Poole Vs. Nev. Auto Dealership Inv.'s, LLC, 2019 NV 39 (Nev. 2019). “Alaska Stat. § 45.50.561 (11) (2018) COURT OF APPEALS OF NEVADA 10 (0) 194713 ("[K]nowingly means actual awareness of the falsity or deception .”
Poole v. Nev. Auto Dealership Invs. (Nev. 2019). “Alaska Stat. § 45.50.561 (11) (2018) COURT OF APPEALS OF NEVADA 10 (0) 194713 ("[K]nowingly means actual awareness of the falsity or deception .”
John Madsen, et al. v. Heather D’Andrea Fish, et al. (D. Alaska 2026). “Masden’s alleged violation of the UTPCPA136 In their opposition, the Fishes contend that the transaction (1) falls within the definition of “goods or services” under Alaska Stat. § 45.50.561 (a)(9) because the Agreement included a “multiplicity of significant and tangible…”
In re: Stephen Flanagan & Charlotte Flanagan (9th Cir. BAP 2014). “”) 13 (emphasis added); Alaska Stat. § 45.50.561 (4) (defining 14 “consumer” as “a person who seeks or acquires goods or services 15 by lease or purchase.”
Todd Christianson v. First Nat'l Bank of Alaska, First Nat'l Bank Alaska v. Todd Christianson, individually (Alaska 2012). “Appendix - Page 38 of 40 1445 Plaintiffs also claim that it was unfair that McGrew dictated the terms of property sales, requiring plaintiffs to sell properties for less than they were worth, thereby causing plaintiffs to lose the full value of those properties.”
— Alaska Stat. § 45.50.561(11) — 2 cases
Poole Vs. Nev. Auto Dealership Inv.'s, LLC, 2019 NV 39 (Nev. 2019). “Alaska Stat. § 45.50.561 (11) (2018) COURT OF APPEALS OF NEVADA 10 (0) 194713 ("[K]nowingly means actual awareness of the falsity or deception .”
Poole v. Nev. Auto Dealership Invs. (Nev. 2019). “Alaska Stat. § 45.50.561 (11) (2018) COURT OF APPEALS OF NEVADA 10 (0) 194713 ("[K]nowingly means actual awareness of the falsity or deception .”
— Alaska Stat. § 45.50.561(6) — 2 cases
State v. First Nat'l Bank of Anchorage, 660 P.2d 406 (Alaska 1982). “AS 45.50.561(6) defines a "consumer" as "a *414 person who seeks or acquires goods or services by lease or purchase.”
Roberson v. Southwood Manor Assocs., LLC, 249 P.3d 1059 (Alaska 2011). “2d at 413 -14 (quoting former AS 45.50.561(6) (1982)) (current version at AS 45.”
— Alaska Stat. § 45.50.561(a)(4) — 1 case
Roberson v. Southwood Manor Assocs., LLC, 249 P.3d 1059 (Alaska 2011). “2d at 413 -14 (quoting former AS 45.50.561(6) (1982)) (current version at AS 45.”
— Alaska Stat. § 45.50.561(a)(9) — 4 cases
Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014). “43 The Mortgage Lending Regulation Act regulates the activities of “[a] person who is required to be licensed under this chapter and a person who is licensed under AS 06.”
Alaska Tr., LLC v. Ambridge, 372 P.3d 207 (Alaska 2016). “Although the plaintiff in Bachmeier alleged an FDCPA violation in the superior court, it was not at issue on appeal. Id. at 3-4 & 3 n.6. 119 Id.”
Alaska Tr., LLC v. Bachmeier (Alaska 2014). “43 The Mortgage Lending Regulation Act regulates the activities of “[a] person who is required to be licensed under this chapter and a person who is licensed under AS 06.”
Todd Christianson v. First Nat'l Bank of Alaska, First Nat'l Bank Alaska v. Todd Christianson, individually (Alaska 2012). “Appendix - Page 38 of 40 1445 Plaintiffs also claim that it was unfair that McGrew dictated the terms of property sales, requiring plaintiffs to sell properties for less than they were worth, thereby causing plaintiffs to lose the full value of those properties.”
— Alaska Stat. § 45.50.561(a2)(9) — 1 case
Alaska Tr., LLC v. Bachmeier, 332 P.3d 1 (Alaska 2014). “43 The Mortgage Lending Regulation Act regulates the activities of “[a] person who is required to be licensed under this chapter and a person who is licensed under AS 06.”
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