California Codes

Cal. Business and Professions Code § 17580.5 (2026)

✓ current as of May 2026

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(a)It is unlawful for a person to make an untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied. For the purpose of this section, “environmental marketing claim” shall include any claim contained in the “Guides for the Use of Environmental Marketing Claims” published by the Federal Trade Commission.

(b)(1)It shall be a defense to any suit or complaint brought under this section that the person’s environmental marketing claims conform to the standards or are consistent with the examples contained in the “Guides for the Use of Environmental Marketing Claims” published by the Federal Trade Commission.

(2)Paragraph (1) does not apply to either of the following:

(A)Claims for violations of subdivision (d) of Section 18015 of the Public Resources Code.

(B)Claims for violations of paragraph (1) of subdivision (b) of Section 42355.51 of the Public Resources Code.

Notes of Decisions

Cited in 1 case, 2012–2012 · leading case: Brown v. Hain Celestial Grp., Inc., 913 F. Supp. 2d 881 (N.D. Cal. 2012).

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Brown v. Hain Celestial Grp., Inc., 913 F. Supp. 2d 881 (N.D. Cal. 2012). “The UCL claims under the unlawful prong are based on Hain’s allegedly violating (1) COPA, (2) the CLRA (discussed below), (3) California Health & Safety Code section 111730, which prohibits the sale of misbranded cosmetic products, and (4) California Business and Professions…”

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