Kentucky Revised Statutes

Ky. Rev. Stat. § 244.050 (2026)

"Treating" prohibited -- Exceptions

✓ current as of May 2026
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A retail licensee shall not sell, give away, or deliver any alcoholic beverage at retail in any quantity for less than paid or current wholesale cost, except upon written request and approval by the administrators, pursuant to a bona fide "close out" sale, or as provided by KRS 243.0305, 243.0307, 243.155, and 243.157. Effective:June 29, 2017 History: Amended 2017 Ky. Acts ch. 62, sec. 89, effective June 29, 2017. -- Amended 2016 Ky. Acts ch. 80, sec. 21, effective July 15, 2016. -- Amended 2013 Ky. Acts ch. 121, sec. 83, effective June 25, 2013. -- Amended 2010 Ky. Acts ch. 24, sec. 586, effective July 15, 2010. -- Amended 2006 Ky. Acts ch. 179, sec. 12, effective January 1, 2007. -- Amended 2004 Ky. Acts ch. 20, sec. 11, effective July 13, 2004. -- Amended 2003 Ky. Acts ch. 15, sec. 1, effective June 24, 2003. -- Amended 2000 Ky. Acts ch. 182, sec. 2, effective July 14, 2000. -- Amended 1998 Ky. Acts ch. 121, sec. 26, effective July 15, 1998. -- Amended 1976 Ky. Acts ch. 381, sec. 5. -- Recodified 1942 Ky. Acts ch. 208, sec. 1, effective October 1, 1942, from Ky. Stat. sec. 2554b-183.

Notes of Decisions
Cited in 4 cases, 1949–2012 · leading case: Roppel v. Shearer, 321 S.W.2d 36 (Ky. Ct. App. 1959).
Roppel v. Shearer, 321 S.W.2d 36 (Ky. Ct. App. 1959). · cites it 3× “040 and KRS 244.050. “No brewer, distributor or retailer of malt beverages shall sell,- deliver or give away, or cause, permit or procure to be sold, delivered or given away any malt beverages on credit, except that a bona fide private club or hotel holding a license may sell on…”
Maxwell's Pic-Pac, Inc. v. Dehner, 887 F. Supp. 2d 733 (W.D. Ky. 2012). · cites it 2× “, Ky.Rev.Stat. Ann. § 244.050 (prohibiting retail sales below cost).”
Kilburn v. Colwell, 396 S.W.2d 803 (Ky. Ct. App. 1965). “See KRS 244.050, 244.990(1). But even if the two charges had been of less serious import, we could not say the punishment was too severe, because it is common knowledge that personnel troubles, like marital difficulties, are similar to an iceberg in that there is generally more…”
George v. Commonwealth, 223 S.W.2d 906 (Ky. Ct. App. 1949). · cites it 2× “George, were indicted in the Marion circuit court in which they were accused of violating section 244.050 of KBS, which says: “No retail licensee shall give away any alcoholic beverage in any quantity, or deliver it in any quantity for less than a full monetary consideration.”
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