Wisconsin Statutes
Wis. Stat. § 553.23 (2026)
Private franchisee and subfranchisor sales exempted
✓ current as of July 2026
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553.23553.23 Private franchisee and subfranchisor sales exempted. The sale of a franchise by a franchisee for the franchisee’s own account and the sale of the entire area franchise owned by a subfranchisor for the subfranchisor’s own account are exempted from s. 553.21 if the sale is not effected by or through a franchisor. A sale is not effected by or through a franchisor merely because a franchisor has a right to approve or disapprove a different franchisee or because a franchisor imposes or has the right to impose a fee or charge to reimburse the franchisor for reasonable and actual expenses incurred in connection with the sale.
553.23 AnnotationApplying the exemption under this section. Godfrey v. Schroeckenthaler, 177 Wis. 2d 1, 501 N.W.2d 812 (Ct. App. 1993).
Notes of Decisions
Cited in 2
cases, 1993–2000 · leading case: Godfrey v. Schroeckenthaler, 501 N.W.2d 812 (Wis. Ct. App. 1993).
Godfrey v. Schroeckenthaler, 501 N.W.2d 812 (Wis. Ct. App. 1993). “The theory of Godfrey's case is that Blizzard and one of Blizzard's partners, Gregory Mosso, were franchisors to whom the registration exemption provided by sec. 553.23, Stats., does not apply. However, Godfrey's proof does not support his theory and therefore he failed to…”
DeBraska v. City of Milwaukee, 131 F. Supp. 2d 1032 (E.D. Wis. 2000). “To the extent that the conditions under which an employee can take compensatory time off are contained in an agreement or understanding as defined in § 553.23, the terms of such agreement or understanding will govern the meaning of “reasonable period.”
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