Florida Statutes
Fla. Stat. § 817.06 (2025)
Misleading advertisements prohibited; penalty.
✓ 2025 Florida Statutes — current through the 2025 Regular Session
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817.06 Misleading advertisements prohibited; penalty.—
(1) No person, persons, association, copartnership, or institution shall, with intent to offer or sell or in anywise dispose of merchandise, securities, certificates, diplomas, documents, or other credentials purporting to reflect proficiency in any trade, skill, profession, credits for academic achievement, service or anything offered by such person, persons, association, copartnership, corporation, or institution directly or indirectly, to the public, for sale or distribution or issuance, or with intent to increase the consumption or use thereof, or with intent to induce the public in any manner to enter into any obligation relating thereto, or to acquire title thereto, or any interest therein, or ownership thereof, knowingly or intentionally make, publish, disseminate, circulate or place before the public, or cause, directly or indirectly, to be made, published, disseminated or circulated or placed before the public in this state in a newspaper or other publication or in the form of a book, notice, handbill, poster, bill, circular, pamphlet or letter or in any other way, an advertisement of any sort regarding such certificate, diploma, document, credential, academic credits, merchandise, security, service or anything so offered to the public, which advertisement contains any assertion, representation or statement which is untrue, deceptive, or misleading.
Note.—Former s. 817.07.
Arrestable Offenses under F.S. 817.06
M = misdemeanor · F = felony · degree: F=1st S=2nd T=3rd§817.06FRAUDMISLEADING UNTRUE DECEPTIVE ADVERTISEMENTS
Notes of Decisions
Cited in 5
cases, 1983–2019 · leading case: Transamerica Corp. v. Moniker Online Servs., LLC, 672 F. Supp. 2d 1353 (S.D. Fla. 2009).
Transamerica Corp. v. Moniker Online Servs., LLC, 672 F. Supp. 2d 1353 (S.D. Fla. 2009). “151 by all Defendants; Count XI, violation of the Florida Deceptive and Unfair Trade Practices Act (“FDUTPA”), Fla.”
In Re Hydroxycut Mktg. & Sales Practices Lit., 801 F. Supp. 2d 993 (S.D. Cal. 2011). “; (6) violation of Florida Statutory False Advertising, Fla. Stat. §§ 817.06 and 817.40-817.47; (7) violation of Georgia's Fair Business Practices Act, Ga.”
Dremak v. Iovate Health Sciences Grp., Inc., 801 F. Supp. 2d 993 (S.D. Cal. 2011). “; (6) violation of Florida Statutory False Advertising, Fla. Stat. §§ 817.06 and 817.40-817.47; (7) violation of Georgia’s Fair Business Practices Act, Ga.”
Clifford McCullough v. Nesco Resources LLC (11th Cir. 2019). “” Fla. Stat. § 817.06 . However, McCullough’s complaint makes no allegation that Nesco intended to sell him anything, nor that it misrepresented the price of any items.”
State v. Bubsey, 427 So. 2d 358 (Fla. 4th DCA 1983). “He was also charged with this particular violation under Section 817.06 and Section 817.-41(1), Florida Statutes (1979).”
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