Iowa Code

Iowa Code § 502.504 (2026)

Filing of sales and advertising literature

✓ current as of July 2026
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1. Filing requirement. Except as otherwise provided in subsection 2, a rule adopted or order issued under this chapter may require the filing of a prospectus, pamphlet, circular, \n Tue Dec 09 22:06:24 2025 Iowa Code 2026, Chapter 502 (62, 1) §502.504, UNIFORM SECURITIES ACT (BLUE SKY LAW) 44\n\nform letter, advertisement, sales literature, or other advertising record relating to a security or investment advice, addressed or intended for distribution to prospective investors, including clients or prospective clients of a person registered or required to be registered as an investment adviser under this chapter.

2. Excluded communications. This section does not apply to sales and advertising literature specified in subsection 1 which relates to a federal covered security, a federal covered investment adviser, or a security or transaction exempted by section 502.201, 502.202, or 502.203 except as required pursuant to section 502.201, subsection 7. 2A. Authority to prohibit false advertising. The administrator may by rule or order prohibit the publication, circulation, or use of any advertising deemed false or misleading. [C77, 79, 81, §502.504] 99 Acts, ch 166, §7; 2004 Acts, ch 1161, §42, 68 Referred to in §502.201, 502.202, 502.203, 502.204, 536A.22 \n

Notes of Decisions
Cited in 4 cases, 1988–1996 · leading case: McCracken v. Edward D. Jones & Co., 445 N.W.2d 375 (Iowa Ct. App. 1989).
McCracken v. Edward D. Jones & Co., 445 N.W.2d 375 (Iowa Ct. App. 1989). · cites it 12× “Iowa Code § 502.504 (2) (1987). Defendants cite no facts or authority for the proposition that the applicable period is not five years.”
Whalen v. Connelly, 545 N.W.2d 284 (Iowa 1996). · cites it 2× “Iowa Code section 502.504(2) requires that a securities fraud enforcement action must be brought within the shorter of (1) five years after the act or transaction concerning the violation or (2) two years after notice of the violation.”
Corp. East Assocs. v. Meester, 442 N.W.2d 105 (Iowa 1989). · cites it 4× “Any allowance was later disapproved, however, on the ground it was barred by Iowa Code section 502.504(1) (among other claims, those for attorney fees under section 502.”
Blinder, Robinson & Co. v. Goettsch, 431 N.W.2d 336 (Iowa 1988). · cites it 7× “To interpret “fact known” in the context of Iowa Code chapter 502, we utilize Iowa Code section 502.504 (1985) by way of analogy.”
— Iowa Code § 502.504(1) — 2 cases
Corp. East Assocs. v. Meester, 442 N.W.2d 105 (Iowa 1989). “Any allowance was later disapproved, however, on the ground it was barred by Iowa Code section 502.504(1) (among other claims, those for attorney fees under section 502.”
Blinder, Robinson & Co. v. Goettsch, 431 N.W.2d 336 (Iowa 1988). “To interpret “fact known” in the context of Iowa Code chapter 502, we utilize Iowa Code section 502.504 (1985) by way of analogy.”
— Iowa Code § 502.504(2) — 1 case
Whalen v. Connelly, 545 N.W.2d 284 (Iowa 1996). “Iowa Code section 502.504(2) requires that a securities fraud enforcement action must be brought within the shorter of (1) five years after the act or transaction concerning the violation or (2) two years after notice of the violation.”
— Iowa Code § 502.504(2)(b) — 1 case
Blinder, Robinson & Co. v. Goettsch, 431 N.W.2d 336 (Iowa 1988). “To interpret “fact known” in the context of Iowa Code chapter 502, we utilize Iowa Code section 502.504 (1985) by way of analogy.”
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