Fla. Admin. Code R. 20-48.007 (2026)

(1) Targeted VAP dollars for advertising are based on the following formula:

Program Cost:_____x________________= $____________________________

# of Total $ per carton

cartons (maximum $.50)

(2) Value of each required promotional/advertising activity shall be awarded as follows:

(3) Value earned for optional promotion activities:

(4) There is a promotional spending cap of $.50 per carton under the Targeted VAP program for media promotions. The cap does not apply to Targeted VAP funds for demo support; those funds can be rewarded to retailers as follows:

(a) For demo support, retailers shall be reimbursed for actual cost associated with the demo activity with a cap of $5,000 on the cost of a given promotion.

A cap of $.50 per carton will apply to graphic bin and bagged grapefruit media promotions.

Rulemaking Authority 601.15 FS. Law Implemented 601.15 FS. History–New 11-17-97, Amended 12-6-98, 2-3-00.

Effective: 2/3/2000.