Mich. Comp. Laws » Michigan Compiled Laws / Chapter 500 / Act 218 of 1956
Michigan Compiled Laws

Mich. Comp. Laws § 500.2007 (2026)

Unfair methods of competition or deception; false, deceptive or misleading advertising.

✓ current as of July 2026
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THE INSURANCE CODE OF 1956


Act 218 of 1956


500.2007 Unfair methods of competition or deception; false, deceptive or misleading advertising.

Sec. 2007.

    The following are defined as unfair methods of competition and unfair and deceptive acts or practices in the business of insurance:

    Making, publishing, disseminating, circulating, or placing before the public, or causing, directly or indirectly, to be made, published, disseminated, circulated, or placed before the public, in a newspaper, magazine or other publication, or in the form of a notice, circular, pamphlet, letter or poster, or over any radio station, or in any other way, an advertisement, announcement or statement containing any assertion, representation or statement with respect to the business of insurance or with respect to any person in the conduct of his insurance business, which is untrue, deceptive or misleading.

History: 1956, Act 218, Eff. Jan. 1, 1957

PopularName Notes:

Act 218
Notes of Decisions
Cited in 3 cases, 1977–2003 · leading case: Murphy v. Seed-Roberts Agency, Inc., 261 N.W.2d 198 (Mich. Ct. App. 1977).
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Murphy v. Seed-Roberts Agency, Inc., 261 N.W.2d 198 (Mich. Ct. App. 1977). “The particular public policy argument which has been made by plaintiff in this appeal is that to permit the threatened cancellations in this case would be to sanction a type of "bait and switch” selling tactic by defendant California Union which would be prohibited by §2007 of…”
BCS Life Ins. v. Comm'r of Ins., 393 N.W.2d 636 (Mich. Ct. App. 1986). · cites it 2× “On May 29, 1984, the commissioner issued a notice of hearing to bcs, in which she charged that the advertising package mailed to the bar members violated § 2007 of the Insurance Code, MCL 500.2007; MSA 24.12007, and 1979 AC, R *364 500.”
McClain v. Coverdell & Co., 272 F. Supp. 2d 631 (E.D. Mich. 2003). “2003 and § 500.2007.” She argues that this Court should reject Defendants’ overly narrow view because “clearly” Defendants can violate a section outside of Section 20, which also violates Section 20.”
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