N.C. Gen. Stat. » Chapter 80
NC General Statutes

N.C. Gen. Stat. § 80-1 (2026)

Definitions

✓ current as of July 2026
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(a) The term "applicant" as used herein means the person filing an application for registration of a trademark under this Article, the person's legal representatives, successors or assigns.

(b) The term "mark" as used herein includes any trademark or service mark entitled to registration under this Article whether registered or not.

(c) The term "person" as used herein means any individual, firm, partnership, corporation, association, union or other organization.

(d) The term "registrant" as used herein means the person to whom the registration of a trademark under this Article is issued, the person's legal representatives, successors or assigns.

(d1) The term "Secretary" as used herein means the Secretary of State or the designee of the Secretary charged with the administration of this Article.

(e) The term "service mark" as used herein means a mark used in the sale or advertising of services to identify the services of one person and distinguish them from the services of others.

(f) The term "trademark" as used herein means any word, name, symbol, or device or any combination thereof adopted and used by a person to identify goods made, sold, or distributed by him and to distinguish them from goods made, sold, or distributed by others.

(g) The term "use" means the bona fide use of a mark in the State of North Carolina in the ordinary course of trade, and not merely the reservation of a right to a mark. For the purposes of this Article, a mark shall be deemed to be "used" in this State (i) on goods when it is placed in any manner on the goods or their containers or the displays associated therewith or on the tags or labels affixed thereto, or if the nature of the goods makes placement impractical, then on documents associated with the goods, and the goods are currently sold or otherwise distributed in the State, and (ii) on services when it is used or displayed in the sale or advertising of services and the services are currently being rendered in this State, or are being offered and are available to be rendered in this State.

(h) A mark shall be deemed to be "abandoned" when either of the following occurs:

(1) When its use has been discontinued with intent not to resume its use. Intent not to resume may be inferred from circumstances. Nonuse for three consecutive years shall constitute prima facie evidence of abandonment.

(2) When any course of conduct of the owner, including acts of omission as well as commission, causes the mark to lose its significance as a mark. (1903, c. 271; Rev., s. 3012; C.S., s. 3971; 1941, c. 255, s. 1; 1967, c. 1007, s. 1; 1991, c. 626, s. 1; 1997-476, s. 1.)

 

Notes of Decisions
Cited in 6 cases, 1991–2019 · leading case: State v. Cummings, 422 S.E.2d 692 (N.C. 1992).
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State v. Cummings, 422 S.E.2d 692 (N.C. 1992). · cites it 3× “N.C.G.S. § 80-1, Rule 404(b) (1988). Recently, this Court emphasized that Rule 404(b) is a "general rule of inclusion of relevant evidence of other crimes, wrongs or acts by a defendant, subject to but one exception requiring its exclusion if its only probative value is to show…”
Bank Travel Bank v. McCoy, 802 F. Supp. 1358 (E.D.N.C. 1992). · cites it 3× “§ 102 (b); N.C.G.S. § 80-1. Further, despite plaintiff’s demand for a “promissory note” secured by a bond, his requested remedy is better cast as an injunction barring defendants’ unauthorized use of the Travel Bank scheme.”
Windsor Jewelers, Inc. v. Windsor Fine Jewelers, LLC, 2009 NCBC 2 (N.C. Bus. Ct. 2009). · cites it 6× “) {22} Plaintiff first registered its service mark pursuant to the North Carolina Trademark Registration Act (the “NCTRA”), N.C. Gen. Stat. §§ 80-1 through 80-14 (2007), in the 1980s.”
Four Seasons Hotels Ltd. v. Koury Corp., 776 F. Supp. 240 (E.D.N.C. 1991). · cites it 2× “In December 1988, Koury applied to the Secretary of State of North Carolina for, and in due course obtained, registration of the service mark “Four Seasons” for “hotel services” pursuant to the North Carolina Trademark Registration Act, N.C.Gen.Stat. §§ 80-1 et seq. Koury did…”
Window Gang Ventures, Corp. v. Salinas, 2019 NCBC 23 (N.C. Bus. Ct. 2019). · cites it 3× “” N.C. Gen. Stat. § 80-1 (f). “Use” of a trademark is defined as: the bona fide use of a mark in the State of North Carolina in the ordinary course of trade, and not merely the reservation of a right to a mark.”
Hcw Ret. & Fin. Servs., LLC v. Hcw Emp. Benefit Servs., LLC, 2015 NCBC 70 (N.C. Bus. Ct. 2015). · cites it 2× “Statutory trademark rights in North Carolina arise under the North Carolina Trademark Registration Act (“North Carolina Act”), codified at N.C. Gen. Stat. § 80-1 et seq. (hereinafter, references to the General Statutes will be to “G.”
N.C. Gen. Stat. § 80-1(g): 1 case
Window Gang Ventures, Corp. v. Salinas, 2019 NCBC 23 (N.C. Bus. Ct. 2019). “” N.C. Gen. Stat. § 80-1 (f). “Use” of a trademark is defined as: the bona fide use of a mark in the State of North Carolina in the ordinary course of trade, and not merely the reservation of a right to a mark.”
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