Wisconsin Statutes
Wis. Stat. § 125.272 (2026)
Face-to-face retail sales
✓ current as of July 2026
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125.272125.272 Face-to-face retail sales. Except as provided in ss. 125.26 (2m), (2s), and (2x) and 125.27 (4) and except with respect to caterers, a retail license issued under s. 125.25 or 125.26, and a retail permit issued under s. 125.27, authorizes only face-to-face sales to consumers at the premises described in the retail license or permit.
Notes of Decisions
Cited in 1
case, 2012–2012 · leading case: Wisconsin Dolls, LLC v. Town of Dell Prairie, 2012 WI 76 (Wis. 2012).
Wisconsin Dolls, LLC v. Town of Dell Prairie, 2012 WI 76 (Wis. 2012). “§§ 125.272 and 125.51(6) require most sales with Class "B" or "Class B" licenses to be face-to-face sales to consumers.”
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