Arizona Revised Statutes

Ariz. Rev. Stat. § 20-444 (2026)

False or deceptive advertising of insurance or status as insurer

✓ text as last checked Oct. 2026 (this copy records no edition or section history)
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A. No person shall make, publish, disseminate, circulate or place before the public, or cause, directly or indirectly, to be made, published, disseminated, circulated or placed before the public, in a newspaper, magazine or other publication, or in the form of a notice, circular, pamphlet, letter or poster, or over any radio or television station, or in any other way, any advertisement, announcement, sales material or statement containing any assertion, representation or statement with respect to the business of insurance or with respect to any person in the conduct of his insurance business, which is untrue, deceptive or misleading.

B. No person that is not an insurer shall assume or use any name which deceptively infers or suggests that it is an insurer.

Notes of Decisions
Cited in 2 cases (1 in the last 5 years), 2000–2023 · leading case: Haisch v. Allstate Ins., 5 P.3d 940 (Ariz. Ct. App. 2000).
Haisch v. Allstate Ins., 5 P.3d 940 (Ariz. Ct. App. 2000). · cites it 2× “See also A.R.S. § 20-444(A) (prohibiting untrue, deceptive or misleading representations with regard to business of insurance or any person in conduct of insurance business).”
Da Silva v. Lyft Inc., No. 2:23-cv-01490 (D. Ariz. Oct. 31, 2023). · cites it 2× “§ 20-443 and A.R.S. § 20-444 24 of the Arizona Insurance Code.”
Ariz. Rev. Stat. § 20-444(A): 1 case
Haisch v. Allstate Ins., 5 P.3d 940 (Ariz. Ct. App. 2000). “See also A.R.S. § 20-444(A) (prohibiting untrue, deceptive or misleading representations with regard to business of insurance or any person in conduct of insurance business).”
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