discussed Cited "see, e.g." Lee v. Joseph E. Seagram & Sons, Inc. See also Hallmark Industry v. Reynolds Metals Co., 489 F.2d 8, 13 (9th Cir. 1973), cert. denied, 417 U.S. 932 , 94 S.Ct. 2643 , 41 L.Ed.2d 235 , rehearing denied, 419 U.S. 1028 , 95 S.Ct. 509 , 42 L.Ed.2d 304 (1974); Hannigan v. Sears, Roebuck and Co., 410 F.2d 285, 287 (7th Cir.), cert. denied, 396 U.S. 902 , 90 S.Ct. 214 , 24 L.Ed.2d 178 (1969); O’Neil v. W.