C.F.R. » Title 27 » CHAPTER I—ALCOHOL AND TOBACCO TAX AND TRADE BUREAU, DEPARTMENT OF THE TREASURY › SUBCHAPTER A—ALCOHOL › PART 5—LABELING AND ADVERTISING OF DISTILLED SPIRITS › Subpart G—Prohibited Labeling Practices

27 C.F.R. § 5.102

False or untrue statements

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Distilled spirits labels, containers, or packaging may not contain any statement or representation that is false or untrue in any particular.

Notes of Decisions
Cited in 1 case (1 in the last 5 years), 2022–2022 · leading case: Victory Global, LLC v. Fresh Bourbon, LLC (E.D. Ky. 2022).
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Victory Global, LLC v. Fresh Bourbon, LLC (E.D. Ky. 2022). “The regulations prohibit any label on a bottle of distilled spirits from containing: any statement or representation "that is false or untrue in any particular," 27 C.F.R. § 5.102 , or that, "irrespective of falsity .”
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