Fla. Admin. Code R. 69O-150.016 (2026)
Statements About an Insurer
(1) An advertisement shall not contain statements which are untrue in fact, or by implication misleading, with respect to the assets, corporate structure, financial standing, age or relative position of the insurer in the insurance business.
(2) An advertisement shall not contain a recommendation by any commercial rating system unless the advertisement clearly indicates the purpose of the recommendation and the limitations of the scope and extent of the recommendation.
(3) An advertisement shall not refer to a holding company or subsidiary of an insurer unless the advertisement fully discloses that the holding company or subsidary is a separate entity and not responsible for the insurer’s financial condition or contractual obligations.
Rulemaking Authority 624.308, 626.9611 FS. Law Implemented 624.307(1), 626.9541(1), (2) FS. History–New 1-19-73, Repromulgated 12-24-74, Formerly 4-6.16, 4-6.016, Amended 1-4-00, Formerly 4-150.016.
Effective: 1/4/2000.