Massachusetts General Laws

Mass. Gen. Laws ch. 138, § 24 (2026)

Promulgation of regulations by commission; approval

✓ current as of July 2026

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Section 24. The commission shall, in accordance with chapter thirty A and with the approval of the treasurer, make regulations not inconsistent with the provisions of this chapter for clarifying, carrying out, enforcing and preventing violation of, all and any of its provisions for inspection of the premises and method of carrying on the business of any licensee, for insuring the purity, and penalizing the adulteration, or in any way changing the quality or content, of any alcoholic beverage, for the proper and orderly conduct of the licensed business, for establishing maximum prices chargeable by licensees under this chapter, and regulating all advertising of alcoholic beverages, except such advertising as appears in publications which are circulated to the liquor trade and not to the general public, or such advertising wherein licensees jointly or cooperatively advertise product prices; provided, however, that the number of licensees participating in any such advertisement shall not exceed seven, and shall, with like approval, make regulations governing the labelling of packages of alcoholic beverages as to their ingredients and the respective quantities thereof.

Notes of Decisions

Cited in 10 cases, 1941–2019 · leading case: Craft Beer Guild, LLC v. Alcoholic Beverages Control Comm'n, 117 N.E.3d 676 (Mass. 2019).

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Craft Beer Guild, LLC v. Alcoholic Beverages Control Comm'n, 117 N.E.3d 676 (Mass. 2019). · cites it 2× “Among other things, the Liquor Control Act authorizes the commission to "make regulations not inconsistent with the provisions of this chapter for clarifying, carrying out, enforcing and preventing violation of .”

Commonwealth v. Mass. Crinc, 466 N.E.2d 792 (Mass. 1984). “See also G. L. c. 138, § 24 (Alcoholic Beverages Control Commission may regulate conduct of liquor licensee’s business).”

Mass. Fine Wines & Spirits, LLC v. Alcoholic Beverages Control Comm'n, 126 N.E.3d 970 (Mass. 2019). · cites it 2× “10, § 71, and to "enforc[e] and prevent[ ] violation of" its own regulations, G. L. c. 138, § 24, the commission initiated investigations into Total Wine's pricing practices.”

Boston Licensing Bd. v. Alcoholic Beverages Control Comm'n, 328 N.E.2d 848 (Mass. 1975). · cites it 2× “Licenses are also revocable for violation of “any regulation adopted by the commission or local licensing authority” (emphasis supplied), and local licensing authorities are to make “reasonable requirements” with respect to “the conduct of business by any licensee.”

Peoples Super Liquor Stores, Inc. v. Jenkins, 432 F. Supp. 2d 200 (D. Mass. 2006). · cites it 2× “Mass. Gen. Laws ch. 138, § 24 (2005). 2 The ABCC opined as to the impact of amended § 15 on § 24: The Commission may read these statutes together to prohibit third parties and section 15 licensees from receiving or paying a fee above the actual cost of publication of the joint…”

Opinion of the Justices to the Senate, 366 N.E.2d 1220 (Mass. 1977). · cites it 2× “This bill (text in Appendix) would amend G. L. c. 138, § 24, by adding a proviso prohibiting all price advertising of alcoholic beverages appearing outside licensed premises, except such as is (i) visible from inside the premises, (ii) contained in a publication circulated to…”

Atlas Distrib. Co. v. Alcoholic Beverages Control Comm'n, 237 N.E.2d 669 (Mass. 1968). “30, § 37, and to secure the approval of the Governor under G. L. c. 138, §§ 24 and 71. Under G. L. c.”

Dunagin v. City of Oxford, 718 F.2d 738 (5th Cir. 1983). “1983); Mass.Gen.Laws Ann. ch. 138, § 24 (West 1974); Utah Code Ann.”

Colonial Tavern, Inc. v. Boston Licensing Bd., 425 N.E.2d 284 (Mass. 1981). “G. L. c. 138, §§ 24, 67. This “strongly suggests that .”

Prior v. New York Grill, Inc., 6 Mass. App. Div. 180 (Mass. Dist. Ct., App. Div. 1941). “G. L. c. 138 §24, authorizes and empowers the Alcoholic Beverages Control Commission, with the approval of the governor and counsel, to make regulations, among other things, for the proper and orderly conduct of the licensed business, and provides that such regulations shall…”

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