Mass. Gen. Laws » Part I Title XV Chapter 93
Massachusetts General Laws

Mass. Gen. Laws ch. 93, § 30 (2026)

Prohibition of certain billboards; conformance to rules and regulations; application

✓ text as last checked Sept. 2026 (this copy records no edition or section history)
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Section 30. No person, firm, association or corporation shall post, erect, display or maintain on any public way or on private property within public view from any highway, public park or reservation any billboard or other advertising device, whether erected before August twenty-fifth, nineteen hundred and twenty, or not, which advertises or calls attention to any business, article, substance or any other thing, unless such billboard or device conforms to the rules and regulations and ordinances or by-laws established under section twenty-nine; provided, that this section shall not apply to signs or other devices erected and maintained in conformity with law and which advertise or indicate either the person occupying the premises in question or the business transacted thereon, or advertise the property itself or any part thereof as for sale or to let and which contain no other advertising matter or which are maintained on land owned by a person, firm, association or corporation engaged in the outdoor advertising business if owned by the same person, firm, association or corporation on January first, nineteen hundred and twenty-five, and if billboards or other devices were maintained thereon prior to August twenty-fifth, nineteen hundred and twenty, and have been maintained thereon from that time until January first, nineteen hundred and forty-five.

Notes of Decisions
Cited in 4 cases, 1975–1995 · leading case: John Donnelly & Sons, Inc. v. Outdoor Advert. Bd., 339 N.E.2d 709 (Mass. 1975).
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John Donnelly & Sons, Inc. v. Outdoor Advert. Bd., 339 N.E.2d 709 (Mass. 1975). “” G. L. c. 93, § 30, as appearing in St. 1945, c.”
Outdoor Advert. Bd. v. Sun Oil Co., 391 N.E.2d 916 (Mass. App. Ct. 1979). “The location of the sign on an easement granted to the defendant and the connection of the sign to the property by electrical wires does not bring the sign within the scope of the on-premises exception (G. L. c. 93, § 30; G. L. c. 93D, § 2[b] and [c]) to outdoor advertising…”
Yankee Advert. Co. v. Outdoor Advert. Bd., 464 N.E.2d 410 (Mass. App. Ct. 1984). “Yankee would not have applied to the board for a permit in 1961 and would not have resisted the board’s efforts to revoke the permit in 1978 and thereafter if its billboard had been an on-premises sign expressly exempted from the board’s jurisdiction under the first branch of…”
Ackerley Commc'ns of Massachusetts, Inc. v. City of Cambridge, 902 F. Supp. 11 (D. Mass. 1995). “On-site signs, however, are exempt from regulation by the Outdoor Advertising Board by virtue of Mass.Gen.L. ch. 93, § 30. The ultimate result of this statutory scheme is to grant “grandfather” protection to nonconforming on-site signs while requiring nonconforming off-site…”
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