N.M. Stat. » Chapter 57 — Trade Practices and Regulations
New Mexico Statutes

N.M. Stat. § 57-15-1 (2026)

False advertising unlawful

✓ current as of May 2026
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False advertising in the conduct of any business, trade or commerce or in the furnishing of any service in this state is hereby declared unlawful.

History: 1953 Comp., § 49-12-1, enacted by Laws 1965, ch. 79, § 1. ANNOTATIONS

Am. Jur. 2d, A.L.R. and C.J.S. references. — 3 Am. Jur. 2d Advertising §§ 3, 7 et seq.

Validity, construction, and application of statutes or ordinances directed against false or fraudulent statements in advertisements, 89 A.L.R. 1004.

Notes of Decisions
Cited in 5 cases (3 in the last 5 years), 2008–2024 · leading case: Fiser v. Dell Comput. Corp., 188 P.3d 1215 (N.M. 2008).
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Fiser v. Dell Comput. Corp., 188 P.3d 1215 (N.M. 2008). “He alleges violations of the New Mexico Unfair Practices Act (UPA), NMSA 1978, Sections 57-12-1 to -26 (1967, as amended through 2003), the New Mexico False Advertising Act, NMSA 1978, Sections 57-15-1 to -10 (1965), the New Mexico Uniform Commercial Code (UCC), NMSA 1978,…”
Johnson & Johnson v. Wilson, 563 P.3d 841 (N.M. 2024). · cites it 2× “and also include claims arising under the New Mexico Unfair Practices Act, NMSA 1978, §§ 57-12-1 to -26 (1967, as amended through 2019); the New Mexico Medicaid Fraud Act, NMSA 1978, §§ 30-44-1 to -8 (1989, as amended through 2004); the New Mexico Fraud Against Taxpayers Act,…”
Wetzel v. Diestel Turkey Ranch (D.N.M. 2023). · cites it 3× “Second, Plaintiff claims that Defendant falsely advertised its turkey products in violation of the New Mexico False Advertising Act (NMFAA), NMSA 1978, § 57-15-1 et seq. Doc. 1 at 40.”
Buscema v. Wal-Mart Stores East LP (D.N.M. 2020). · cites it 2× “; and (2) the New Mexico False Advertising Act (“FAA”), NMSA 1978 § 57-15-1 et seq. Id. at ¶¶ 18–20.”
Johnson & Johnson v. Wilson (N.M. 2024). · cites it 2× “…NMSA 1978, §§ 44-9-1 to -14 (2007, as amended through 11 2015); and the New Mexico False Advertising Act, NMSA 1978, Section 57-15-1 12 to -10 (1965, as amended through 1967). 13 {3} The State’s amended complaint references six state executive agencies not 14 named as parties…”
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