Utah Code » Title 13, Chapter 11a — Truth in Advertising
Utah Code

Utah Code § 13-11a-1 (2026)

Purpose

✓ laws through the 2026 General Session (checked Sept. 2026)
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The purpose of this chapter is to prevent deceptive, misleading, and false advertising practices and forms in Utah. This chapter is to be construed to accomplish that purpose and not to prohibit any particular form of advertising so long as it is truthful and not otherwise misleading or deceptive.

Enacted by Chapter 205, 1989 General Session

Notes of Decisions
Cited in 4 cases (4 in the last 5 years), 2023–2025 · leading case: Waveguard Int'l v. Synergy Sci., No. 2:22-cv-00643 (D. Utah Mar. 2, 2023).
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Waveguard Int'l v. Synergy Sci., No. 2:22-cv-00643 (D. Utah Mar. 2, 2023). “On June 1, 2022, Plaintiffs amended their complaint and alleged that Defendants had engaged in (1) common law trademark infringement, (2) common law unfair competition, (3) violations of the Utah Truth in Advertising Act, UTAH CODE § 13-11a-1 et seq., (4) breach of contract, (5)…”
Lizard Skins, LLC v. LZRD Tech, Inc., No. 2:23-cv-00801 (D. Utah Sept. 18, 2024). “§ 13-11a-1 et seq. According to Plaintiff, Defendant’s logo is creating confusion in the marketplace by leading consumers to believe that LZRD sleeves are manufactured by Plaintiff.”
Hogan v. Pillow Cube Inc, No. 2:24-cv-00403 (E.D. Wis. Oct. 17, 2024). “at 23; for declaratory relief, monetary damages, and injunctive relief for violation of the Utah Consumer Sales Practices Act, Utah Code §§ 13-11a-1 et seq., id. at 25, 28, 35; and, in the alternative, for violation of the Wisconsin Consumer Act, Wis.”
Sunstone Eng'g v. Pepe Tools, No. 5:25-cv-00350 (W.D. Okla. Mar. 25, 2025). “State Deceptive Trade Practices under Utah Code § 13-11a-1 et seq.; 7. Utah Common Law Trademark Infringement; and 8.”
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