Wisconsin Statutes

Wis. Stat. § 628.01 (2026)

Purposes

✓ current as of July 2026
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628.01628.01Purposes. The purposes of this chapter are:
628.01(1)(1)To encourage improvement in the professional competence of insurance intermediaries;
628.01(2)(2)To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;
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628.01(3)(3)To preserve and encourage competition at the consumer level;
628.01(4)(4)To limit the adverse effects of imperfect competition on the cost of insurance; and
628.01(5)(5)To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.
628.01 HistoryHistory: 1975 c. 371; 1979 c. 89; 1989 a. 187 s. 29.
Notes of Decisions
Cited in 1 case, 2006–2006 · leading case: Kontowicz v. Am. Stand. Ins. Co. of Wisconsin, 2006 WI 48 (Wis. 2006).
Kontowicz v. Am. Stand. Ins. Co. of Wisconsin, 2006 WI 48 (Wis. 2006). · cites it 4× “See Wis. Stat. § 628.01 . One could certainly question what a provision to dissuade an insurance company from failing to make payment promptly on claims it knows it is responsible for has to do with marketing to potential customers.”
Annotations are extracted automatically from the opinions in the Syfert caselaw corpus and ranked by authority, recency, and treatment. Dots show Syfertize treatment of the citing case itself.