Illinois Compiled Statutes
765 ILCS 1075/10 (2026)
Recognition of right of publicity
✓ current as of May 2026
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(765 ILCS 1075/10)
Sec. 10.
Recognition of right of publicity.
The right to control and to choose whether and how to use an individual's
identity for commercial purposes is recognized as each individual's
right of publicity.
(Source: P.A. 90-747, eff. 1-1-99.)
Notes of Decisions
Cited in 11
cases (5 in the last 5 years), 2007–2024 · leading case: Citizens Ins. Co. of Am. v. Wynndalco Enter., LLC, 70 F.4th 987 (7th Cir. 2023).
Citizens Ins. Co. of Am. v. Wynndalco Enter., LLC, 70 F.4th 987 (7th Cir. 2023). “1989) (false light); 765 ILCS 1075/10 (recognizing right of publicity encom- passing “[t]he right to control and to choose whether and how to use an individual’s identity for commercial purposes”).”
Trannel v. Prairie Ridge Media, Inc., 2013 IL App (2d) 120725 (Ill. App. Ct. 2013). ““Identity” means “any attribute of an individual that serves to identify that individual to an ordinary, reasonable viewer or listener” and includes, but is not limited to, “(i) name, (ii) signature, (iii) photograph, (iv) image, (v) likeness, or (vi) voice.”
Brown v. ACMI Pop Div., 873 N.E.2d 954 (Ill. App. Ct. 2007). “The Publicity Act, effective January 1, 1999, essentially codifies the common law right of publicity and provides in pertinent part: “The right to control and to choose whether and how to use an individual’s identity for commercial purposes is recognized as each individual’s…”
Yeager v. Innovus Pharm., Inc. (N.D. Ill. 2019). “” 765 ILCS 1075/10, 1075/30. The parties do not dispute that claims under the IRPA are subject to the one-year statute of limitations.”
Lopez v. Admiral Theatre, Inc. (N.D. Ill. 2019). “§ 1125 (a), for false advertising and false endorsement; under the Illinois Right of Publicity Act, 765 ILCS 1075/10, for violations of the right to publicity; for invasions of privacy by placing them in a false light; and for negligence and respondeat superior.”
First Mercury Ins. Co. v. Triple Location LLC (N.D. Ill. 2021). “§ 1125 (a), for false advertising and false endorsement; (2) the Illinois Right of Publicity Act (“IRPA”), 765 ILCS 1075/10 et seq., for violation of their right to publicity and for being placed in a false light; and (3) state law negligence.”
Lukis v. Whitepages Inc. (N.D. Ill. 2021). “The IRPA codified that common law tort, providing that “[t]he right to control and to choose whether and how to use an individual’s identity for commercial purposes is recognized as each individual’s right of publicity,” 765 ILCS 1075/10, and that “[t]he rights and remedies…”
Love v. Simmons (N.D. Ill. 2024). “” See 765 ILCS 1075/10 (emphasis added). So the right itself contemplates a commercial purpose.”
Hoffower v. Seamless Contacts Inc. (N.D. Ill. 2024). “" 765 ILCS 1075/10; Brown v. ACMI Pop Div., 375 Ill.”
Brick v. Ticketmaster, LLC, 2020 IL App (1st) 191171-U (Ill. App. Ct. 2020). “See 765 ILCS 1075/10 (West 2000) (“The right to control and to choose whether and how to use an individual's identity for commercial purposes is recognized as each individual's right of publicity.”
Brown v. ACMI Pop Div. (Ill. App. Ct. 2007). “The Publicity Act, effective January 1, 1999, essentially codifies the common law right of publicity and provides in pertinent part: "The right to control and to choose whether and how to use an individual's identity for commercial purposes is recognized as each individual's…”
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