Nevada Revised Statutes

Nev. Rev. Stat. § 207.171 (2026)

False, deceptive or misleading advertising and other sales practices

✓ current as of July 2026
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NRS 207.171  False, deceptive or misleading advertising and other sales practices.  It is unlawful for any person, firm, corporation or association or any agent or employee thereof to use, publish, disseminate, display or make or cause directly or indirectly to be used, published, disseminated, displayed or made, in any newspaper, magazine or other publication, by any radio, television or other advertising medium, or by any advertising device, or by public outcry, proclamation, or declaration, or by any other manner or means, including but not limited to solicitation or dissemination by mail, telephone or door-to-door contacts, any statement which is known or through the exercise of reasonable care should be known to be false, deceptive or misleading in order to induce any person to purchase, sell, lease, dispose of, utilize or acquire any title or interest in any real or personal property or any personal or professional services or to enter into any obligation or transaction relating thereto, or to include such statement as part of a plan or scheme which intentionally misstates cost or price for the purposes of producing an erroneous belief by any person that the actual cost or price is the same as stated therein.

      (Added to NRS by 1973, 210)

     

Notes of Decisions
Cited in 5 cases (2 in the last 5 years), 1978–2021 · leading case: Landex, Inc. v. State Ex Rel. List, 582 P.2d 786 (Nev. 1978).
Landex, Inc. v. State Ex Rel. List, 582 P.2d 786 (Nev. 1978). · cites it 30× “OPINION MANOUKIAN, Justice: On May 2, 1974, acting under Nevada's misleading advertising legislation, NRS 207.171, et seq., and Nevada Rules of Civil Procedure, Rule 65, et seq.”
State Ex Rel. List v. Courtesy Motors, 590 P.2d 163 (Nev. 1979). “745, inclusive); the fourth alleged deceptive advertising (NRS 207.171, NRS 207.173) and the fifth alleged a deceptive trade practice (NRS 598.”
Coffee v. Wyndham Vacation Resorts, Inc., No. 2:20-cv-01352 (D. Nev. Apr. 16, 2021). · cites it 16× “710, false advertising in connection 16 with the sale of real property under NRS § 207.171, deceptive trade practices under NRS 17 § 598.”
Chavez v. Wyndham Vacation Resorts, Inc., No. 2:20-cv-01222 (D. Nev. Feb. 17, 2021). · cites it 7× “710 – timeshare 23 regulations; (2) violating NRS § 207.171 – false, deceptive, or misleading advertising; (3) 24 violating NRS § 598.”
Cruz v. Kate Spade & Co., LLC, No. 2:19-cv-00952 (D. Nev. Sept. 30, 2020). · cites it 3× “0915(13) and 1 as false, deceptive, and misleading advertising under NRS § 207.171. She also alleges the 2 reference pricing constitutes negligent misrepresentation and that it unjustly enriched Kate 3 Spade.”
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