Wisconsin Statutes
Wis. Stat. § 402.103 (2026)
Definitions and index of definitions
✓ current as of July 2026
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402.103(1)(b)(b) “Good faith” in the case of a merchant means honesty in fact and the observance of reasonable commercial standards of fair dealing in the trade.
402.103(2)(2) Other definitions applying to this chapter or to specified sections thereof, and the sections in which they appear are:
402.103(4)(4) In addition ch. 401 contains general definitions and principles of construction and interpretation applicable throughout this chapter.
Notes of Decisions
Cited in 5
cases (1 in the last 5 years), 1979–2022 · leading case: Est. of Kriefall v. Sizzler USA Franchise, Inc., 2011 WI App 101 (Wis. Ct. App. 2011).
Est. of Kriefall v. Sizzler USA Franchise, Inc., 2011 WI App 101 (Wis. Ct. App. 2011). “" Since as we have already seen, under Wis. Stat. § 402.103 (l)(a) a "Buyer" can be "a person who .”
State Farm Fire & Cas. Co. v. Amazon.Com, Inc., 390 F. Supp. 3d 964 (W.D. Wis. 2019). “See Wis. Stat. § 402.103 (d) (defining "seller" as "a person who sells or contracts to sell goods"); Wis.”
Wurtz v. Fleischman, 278 N.W.2d 266 (Wis. Ct. App. 1979). “Section 402.103 (1) (b), Stats., defines good faith in a commercial transaction as "honesty in fact and the observance of reasonable commercial standards of fair dealing in the trade.”
Lader's Tiffany Feed & Supply Co. v. Kohl (In Re Kohl), 11 B.R. 470 (Bankr. W.D. Wis. 1981). “§ 402.103(l)(d); and the agreement to sell is a contract for sale as defined in Wis.”
Bryant v. BMW of North Am. LLC (E.D. Wis. 2022). “” Wis. Stat. §402.103 (1)(a). As defined by the relevant statutes, the terms “consumer” and “buyer” plainly exclude Schaefer.”
— Wis. Stat. § 402.103(1) — 1 case
Wurtz v. Fleischman, 278 N.W.2d 266 (Wis. Ct. App. 1979). “Section 402.103 (1) (b), Stats., defines good faith in a commercial transaction as "honesty in fact and the observance of reasonable commercial standards of fair dealing in the trade.”
— Wis. Stat. § 402.103(l)(a) — 1 case
Est. of Kriefall v. Sizzler USA Franchise, Inc., 2011 WI App 101 (Wis. Ct. App. 2011). “" Since as we have already seen, under Wis. Stat. § 402.103 (l)(a) a "Buyer" can be "a person who .”
— Wis. Stat. § 402.103(l)(d) — 1 case
Lader's Tiffany Feed & Supply Co. v. Kohl (In Re Kohl), 11 B.R. 470 (Bankr. W.D. Wis. 1981). “§ 402.103(l)(d); and the agreement to sell is a contract for sale as defined in Wis.”
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