Wis. Stat. » CHAPTER 421 — CONSUMER TRANSACTIONS — GENERAL PROVISIONS AND DEFINITIONS
Wisconsin Statutes

Wis. Stat. § 421.101 (2026)

Short title

✓ current as of July 2026
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421.101421.101 Short title. Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act.
421.101 HistoryHistory: 1971 c. 239.
421.101 AnnotationThe Wisconsin Consumer Act: Territorial Considerations. Anzivino. 96 MLR 833 (2013).
Notes of Decisions
Cited in 13 cases (7 in the last 5 years), 1985–2026 · leading case: Brunton v. Nuvell Credit Corp., 2010 WI 50 (Wis. 2010).
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Brunton v. Nuvell Credit Corp., 2010 WI 50 (Wis. 2010). · cites it 4× “Section 421.101(1) instructs the courts to give a liberal construction and application to provisions of the Wisconsin Consumer Act to promote their underlying purposes and policies.”
State Farm Mut. Auto. Ins. v. Ford Motor Co., 592 N.W.2d 201 (Wis. 1999). · cites it 4× “Wis. Stat. § 421.101 . However, "[u]nless superseded by the particular provisions of chs.”
LeBakken Rent-To-Own v. Warnell, 589 N.W.2d 425 (Wis. Ct. App. 1998). · cites it 4× “[3] Section 421.101, STATS., provides that "Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act.”
Rent-A-Ctr., Inc. v. Hall, 510 N.W.2d 789 (Wis. Ct. App. 1993). · cites it 2× “After a bench trial, the trial court held that the transaction underlying the replevin action violated the Wisconsin Consumer Act, chapters 421 to 427 of the Wisconsin Statutes, see sec. 421.101, Stats. We affirm. [1] I. Rent-A-Center rents appliances and other merchandise to…”
Kett v. Cmty. Credit Plan, Inc., 586 N.W.2d 68 (Wis. Ct. App. 1998). “421 through 427, see § 421.101, *134 Stats., is to be "liberally construed and applied to promote [the] underlying purposes and policies," some of which are to "protect customers against unfair .”
Rosendale State Bank v. Schultz, 365 N.W.2d 911 (Wis. Ct. App. 1985). “…By the Court. — Judgment and order affirmed. Chapters 421 to 427, Stats., constitute the Wisconsin Consumer Act. See sec. 421.101, Stats.”
Creditbox.com, LLC v. Antjuan Weathers, 2023 WI App 37 (Wis. Ct. App. 2023). “§ 421.101 (defining the Act as constituting chapters 421 to 427 of the Wisconsin Statutes).”
Crown Asset Mgmt., LLC assignee of Citibank N.A. v. David H. Albahrani (Wis. Ct. App. 2022). “§ 421.101. 4 The title of a section in the statutes is not part of the statute.”
ABase Storage LLC v. Michael Michaud (Wis. Ct. App. 2023). “” Michaud correctly notes that an ABase Storage employee, Karl Jensen, filed several letters in this appeal prior to the appearance by ABase Storage’s present legal counsel.”
Landmark Credit Union v. Ralph W. Streuly (Wis. Ct. App. 2025). “§ 421.101 (“Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act.”
Landmark Credit Union v. Ralph W. Streuly (Wis. Ct. App. 2025). “§ 421.101 (“Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act.”
Daniel Birge v. Simplicity Credit Union (Wis. Ct. App. 2025). “§ 421.101 (“Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act.”
Show all 13 citing cases →
— Wis. Stat. § 421.101(1) — 1 case
Brunton v. Nuvell Credit Corp., 2010 WI 50 (Wis. 2010). “Section 421.101(1) instructs the courts to give a liberal construction and application to provisions of the Wisconsin Consumer Act to promote their underlying purposes and policies.”
Annotations are extracted automatically from the opinions in the Syfert caselaw corpus and ranked by authority, recency, and treatment. Dots show Syfertize treatment of the citing case itself.