Wisconsin Statutes
Wis. Stat. § 553.21 (2026)
Registration requirement
✓ current as of July 2026
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553.21553.21 Registration requirement. No person may sell in this state any franchise unless the franchise has been registered under this chapter or is exempted under s. 553.23, 553.235 or 553.25.
553.21 HistoryHistory: 1971 c. 241; 1981 c. 54 ss. 1, 32; 1987 a. 381; 1989 a. 56 s. 259; 1995 a. 364.
553.21 AnnotationA franchisor who illegally sold a franchise had no right to set off the value of “benefits conferred” upon the franchisee against the franchisor’s liability for its illegal actions. Hiltpold v. T-Shirts Plus, Inc., 98 Wis. 2d 711, 298 N.W.2d 217 (Ct. App. 1980).
553.21 AnnotationFailure to register an offer of franchises under this section affords only an action for rescission and does not add any additional rights over what a plaintiff has under the law of equity. Lulling v. Barnaby’s Family Inns, Inc., 499 F. Supp. 1353 (1980).
Notes of Decisions
Cited in 7
cases, 1975–1999 · leading case: Kinship Inspection Serv., Inc. v. Newcomer, 605 N.W.2d 579 (Wis. Ct. App. 1999).
Kinship Inspection Serv., Inc. v. Newcomer, 605 N.W.2d 579 (Wis. Ct. App. 1999). “See § 553.21, Stats. Section 553.26, Stats., lists numerous items that a registration application must contain, including "[a] copy of any statement of estimated or projected franchisee earnings prepared for presentation to prospective franchisees or subfranchisors, or other…”
Vigil v. State, 250 N.W.2d 378 (Wis. 1977). ““THE COURT: I found beyond a reasonable doubt that he willfully circumvented the franchise law and special regulations set forth in accordance with that law with the Commissioner of Securities for the State of *150 Wisconsin, and thereby violated Section 553.21 of the Statutes.…”
Lulling v. Barnaby's Fam. Inns, Inc., 482 F. Supp. 318 (E.D. Wis. 1980). “Section 553.21, Wis.Stats. (1977), provides: “(1) No person may sell or offer any franchise in this state unless the offer of the franchise has been registered under this chapter or exempted under s.”
Godfrey v. Schroeckenthaler, 501 N.W.2d 812 (Wis. Ct. App. 1993). “, or whether an offer or sale of a franchise by a subfranchisor must be registered under sec. 553.21, Stats. Godfrey has not developed any argument to this effect.”
Clark Oil & Refining Corp. v. Leistikow, 230 N.W.2d 736 (Wis. 1975). “Sec. 553.21, Stats. This type of agreement is now governed by ch.”
Sterling Vision DKM, Inc. v. Gordon, 976 F. Supp. 1194 (E.D. Wis. 1997). “Section 553.21(1)(1993) of the Wisconsin Statutes provided, in pertinent part, that “[n]o person may sell or offer in this state any franchise unless the offer of the franchise has been registered under this chapter____” Counterdefendants D & K and Larry Joel admit that at the…”
Lulling v. Barnaby's Fam. Inns, Inc., 499 F. Supp. 1353 (E.D. Wis. 1980). “Barnaby’s failure to register the offer of the franchises under the Wisconsin Franchise Investment Law (“Franchise Law”) as required by § 553.21(1), Wis.Stats., affords only an action for rescission, and does not add any additional rights over what they have under the law of…”
Wis. Stat. § 553.21(1): 2 cases
Godfrey v. Schroeckenthaler, 501 N.W.2d 812 (Wis. Ct. App. 1993). “, or whether an offer or sale of a franchise by a subfranchisor must be registered under sec. 553.21, Stats. Godfrey has not developed any argument to this effect.”
Lulling v. Barnaby's Fam. Inns, Inc., 499 F. Supp. 1353 (E.D. Wis. 1980). “Barnaby’s failure to register the offer of the franchises under the Wisconsin Franchise Investment Law (“Franchise Law”) as required by § 553.21(1), Wis.Stats., affords only an action for rescission, and does not add any additional rights over what they have under the law of…”
Wis. Stat. § 553.21(1)(1993): 1 case
Sterling Vision DKM, Inc. v. Gordon, 976 F. Supp. 1194 (E.D. Wis. 1997). “Section 553.21(1)(1993) of the Wisconsin Statutes provided, in pertinent part, that “[n]o person may sell or offer in this state any franchise unless the offer of the franchise has been registered under this chapter____” Counterdefendants D & K and Larry Joel admit that at the…”
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