16 C.F.R. § 323.2

Prohibited acts

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In connection with promoting or offering for sale any good or service, in or affecting commerce as “commerce” is defined in section 4 of the Federal Trade Commission Act, 15 U.S.C. 44, it is an unfair or deceptive act or practice within the meaning of section 5(a)(1) of the Federal Trade Commission Act, 15 U.S.C. 45(a)(1), to label any product as Made in the United States unless the final assembly or processing of the product occurs in the United States, all significant processing that goes into the product occurs in the United States, and all or virtually all ingredients or components of the product are made and sourced in the United States.

Notes of Decisions
Cited in 4 cases (4 in the last 5 years), 2025–2026 · leading case: Corona v. It's a New 10, LLC (S.D. Cal. 2025).
Corona v. It's a New 10, LLC (S.D. Cal. 2025). · cites it 3× “¶ 23), 2 Plaintiff claims Defendant’s labels violate the Federal Trade Commission’s “Made in the 3 USA” rule, (“the FTC Rule”), 16 C.F.R. § 323.2 , and California’s “Made in the USA” 4 rule (“the CA MUSA Rule), Cal.”
Lauer (N.D. Ill. 2025). “” 16 C.F.R. § 323.2 (2025). Otherwise, the use of a “Made in the USA” label constitutes an unfair or deceptive practice under the Federal Trade Commission Act.”
Kaufmann (D. Minnesota 2025). “16 C.F.R. § 323.2 . The second is a guidance document that lays out “the FTC staff’s view of the [Labeling Rule’s] requirements” and “is not binding on the Commission.”
Lieber (E.D.N.Y 2026). “Citing FTC guideline 16 C.F.R. § 323.2 , which considers it a deceptive practice to label a product as “Made in the United States” or with substantially similar representations unless (1) the final assembly or processing of the product occurs in the United States, (2) all…”
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