Nevada Revised Statutes

Nev. Rev. Stat. § 598.0915 (2026)

“Deceptive trade practice” defined

✓ current as of July 2026
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NRS 598.0915  “Deceptive trade practice” defined.  A person engages in a “deceptive trade practice” if, in the course of his or her business or occupation, he or she:

      1.  Knowingly passes off goods or services for sale or lease as those of another person.

      2.  Knowingly makes a false representation as to the source, sponsorship, approval or certification of goods or services for sale or lease.

      3.  Knowingly makes a false representation as to affiliation, connection, association with or certification by another person.

      4.  Uses deceptive representations or designations of geographic origin in connection with goods or services for sale or lease.

      5.  Knowingly makes a false representation as to the characteristics, ingredients, uses, benefits, alterations or quantities of goods or services for sale or lease or a false representation as to the sponsorship, approval, status, affiliation or connection of a person therewith.

      6.  Represents that goods for sale or lease are original or new if he or she knows or should know that they are deteriorated, altered, reconditioned, reclaimed, used or secondhand.

      7.  Represents that goods or services for sale or lease are of a particular standard, quality or grade, or that such goods are of a particular style or model, if he or she knows or should know that they are of another standard, quality, grade, style or model.

      8.  Disparages the goods, services or business of another person by false or misleading representation of fact.

      9.  Advertises goods or services with intent not to sell or lease them as advertised.

      10.  Advertises goods or services for sale or lease with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity.

      11.  Advertises goods or services as being available free of charge with intent to require payment of undisclosed costs as a condition of receiving the goods or services.

      12.  Advertises under the guise of obtaining sales personnel when the purpose is to first sell or lease goods or services to the sales personnel applicant.

      13.  Makes false or misleading statements of fact concerning the price of goods or services for sale or lease, or the reasons for, existence of or amounts of price reductions.

      14.  Fraudulently alters any contract, written estimate of repair, written statement of charges or other document in connection with the sale or lease of goods or services.

      15.  Knowingly makes any other false representation in a transaction.

      16.  Knowingly falsifies an application for credit relating to a retail installment transaction, as defined in NRS 97.115.

      (Added to NRS by 1973, 1483; A 1983, 881; 1985, 2256; 1995, 1094; 1997, 1375; 1999, 3280; 2001, 489, 2149)

     

Notes of Decisions
Cited in 124 cases (71 in the last 5 years), 2004–2025 · leading case: R.J. Reynolds Tobacco Co. v. Dist. Ct., 2022 NV 55 (Nev. 2022).
R.J. Reynolds Tobacco Co. v. Dist. Ct., 2022 NV 55 (Nev. 2022). · cites it 32× “For example, in rejecting a standing argument in a consumer benefits, alterations or quantities” of their tobacco products in violation of NRS 598.0915. Thus, Sandra did not receive the “true value” of the tobacco products she purchased because the tobacco companies misled her…”
Nevada Power Co. v. Eighth Jud. Dist. Court of State of Nevada, 102 P.3d 578 (Nev. 2004). · cites it 3× “600 permits a victim of consumer fraud, including a “deceptive trade practice as defined in NRS 598.0915 to 598.0925,” 34 to bring an action in court.”
Sheet Metal Workers Local 441 Health & Welfare Plan v. Glaxosmithkline, PLC, 737 F. Supp. 2d 380 (E.D. Pa. 2010). · cites it 2× “See Nev. Rev. Stat. § 598.0915 . Plaintiffs claim subsection (8), which prohibits “disparaging the goods, services, or business of another person by false or misleading representation of fact,” covers its allegations against GSK.”
Meijer, Inc. v. Ferring B.V., 903 F. Supp. 2d 198 (S.D.N.Y. 2012). · cites it 2× “New Mexico Defendants argue that Plaintiffs’ claims under the New Mexico Unfair Practices Act (the “NMUPA”), N.”
In re Pharm. Indus. Average Wholesale Price Litig., 252 F.R.D. 83 (D. Mass. 2008). · cites it 2× “”)); Nevada (Nev.Rev.Stat. § 598.0915 (“A person engages in a ‘deceptive trade practice’ if, in the course of his business or occupation, he: .”
In re Packaged Seafood Prods. Antitrust Litig., 242 F. Supp. 3d 1033 (S.D. Cal. 2017). “) Plaintiffs are correct that “any person who is a victim of consumer fraud” pursuant to “[a] deceptive trade practice as defined in NRS 598.0915 to 598.0925, inclusive[,]” is provided a cause of action.”
Ponomarenko v. Shapiro, 287 F. Supp. 3d 816 (N.D. Cal. 2018). · cites it 3× “Violation of Nevada Uniform Deceptive Trade Practices Act In his fifth cause of action against Ponomarenko, Shapiro alleges that Ponomarenko knowingly made false representations in violation of the Nevada Uniform Deceptive Trade Practices Act ("NDTPA"), NRS 598.0915. See Answer…”
In re Pharm. Indus. Average Wholesale Price Litig., 230 F.R.D. 61 (D. Mass. 2005). “§ 59-1602; Nev.Rev.Stat. § 598.0915; N.H.Rev.Stat. § 358-A:2; N.”
S. Serv. Corp. v. Excel Bldg. Servs., Inc., 617 F. Supp. 2d 1097 (D. Nev. 2007). · cites it 2× “The statute then goes on to define consumer fraud as, inter alia, “a deceptive trade practice as defined in NRS 598.0915 to 598.0925, inclusive.” Id.”
Critcher v. L'Oreal USA, Inc., 959 F.3d 31 (2d Cir. 2020). “), the Nevada Deceptive Trade Practices Act ( Nev. Rev. Stat. § 598.0915 et seq. and § 4 Id.”
Picus v. Wal-Mart Stores, Inc., 256 F.R.D. 651 (D. Nev. 2009). “Actionable consumer fraud includes deceptive trade practices as defined in Nevada Revised Statutes §§ 598.0915 to 598.0925. Id. § 41.600(2)(e).”
Alhassid v. Bank of Am., N.A., 60 F. Supp. 3d 1302 (S.D. Fla. 2014). “” See Nev.Rev.Stat. §§ 598.0915 (prohibiting certain conduct in the sale or lease of goods or services); 598.”
— Nev. Rev. Stat. § 598.0915(1) — 7 cases
Chemeon Surface Tech., LLC v. Metalast Int'l, Inc., 312 F. Supp. 3d 944 (D. Nev. 2018).
— Nev. Rev. Stat. § 598.0915(13) — 2 cases
Maddox v. Adler (D. Nev. 2024).
— Nev. Rev. Stat. § 598.0915(14) — 1 case
— Nev. Rev. Stat. § 598.0915(15) — 22 cases
Christensen (D. Nev. 2025).
— Nev. Rev. Stat. § 598.0915(2) — 10 cases
Ponomarenko v. Shapiro, 287 F. Supp. 3d 816 (N.D. Cal. 2018). “Violation of Nevada Uniform Deceptive Trade Practices Act In his fifth cause of action against Ponomarenko, Shapiro alleges that Ponomarenko knowingly made false representations in violation of the Nevada Uniform Deceptive Trade Practices Act ("NDTPA"), NRS 598.0915. See Answer…”
Meijer, Inc. v. Ferring B.V., 903 F. Supp. 2d 198 (S.D.N.Y. 2012). “New Mexico Defendants argue that Plaintiffs’ claims under the New Mexico Unfair Practices Act (the “NMUPA”), N.”
Elko, Inc. v. Corey Peters (D. Nev. 2023).
— Nev. Rev. Stat. § 598.0915(3) — 3 cases
— Nev. Rev. Stat. § 598.0915(4) — 1 case
— Nev. Rev. Stat. § 598.0915(5) — 14 cases
R.J. Reynolds Tobacco Co. v. Dist. Ct., 2022 NV 55 (Nev. 2022). “For example, in rejecting a standing argument in a consumer benefits, alterations or quantities” of their tobacco products in violation of NRS 598.0915. Thus, Sandra did not receive the “true value” of the tobacco products she purchased because the tobacco companies misled her…”
Nevada Power Co. v. Eighth Jud. Dist. Court of State of Nevada, 102 P.3d 578 (Nev. 2004). “600 permits a victim of consumer fraud, including a “deceptive trade practice as defined in NRS 598.0915 to 598.0925,” 34 to bring an action in court.”
— Nev. Rev. Stat. § 598.0915(6) — 1 case
Maddox v. Adler (D. Nev. 2024).
— Nev. Rev. Stat. § 598.0915(7) — 2 cases
— Nev. Rev. Stat. § 598.0915(8) — 3 cases
Alexander v. Falk (D. Nev. 2019).
— Nev. Rev. Stat. § 598.0915(9) — 5 cases
— Nev. Rev. Stat. § 598.0915(c) — 1 case
— Nev. Rev. Stat. § 598.0915(f) — 1 case
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